Steel 101: Introduction to Steelmaking & Market Fundamentals Workshop

The Dearborn Inn Dearborn, MI
April 24-25, 2012

Steel Market Update’s Steel 101 workshop is the premier industry training for understanding steel making and market fundamentals. Workshop instructors have a combined 160+ years experience in the steel industry. This workshop includes a tour of a fully integrated automotive quality steel mill (Severstal Dearborn). Attendees receive a comprehensive workbook for review and follow-up at home.

The workshop does a great job teaching how steel can be produced, how the process would like to be run, and the changes in the steel markets. I learned things I can use to help my company and also be a better customer.” - Bruce Wuttke, Curries/Door Group

Come learn:

  • How steel is made
  • Where steel is used
  • What drives steel market pricing
  • How you can navigate the market

Upon completion of the program you should be able to:

  • Identify raw materials used in steelmaking
  • Understand the melting and casting process
  • Understand the rolling processes for both flat and long products
  • Recognize the differences between fully integrated and mini-mills
  • Understand the fundamentals that move market pricing
  • Identify potential risks in the steel supply chain
  • Understand available data, tools and resources

Who should attend?

  • New employees                      
  • Sales or sales support staff     
  • Purchasing or purchasing support staff                      
  • Management as a refresher
  • Support company to the industry
  • Financial community
  • New management unfamiliar with the industry or moving to a new position

I thoroughly enjoyed this workshop! The Power Points and explanations were easy to understand and a take-home book was provided that further supplemented the information. The instructors were extremely knowledgeable with extensive and vast steel experience. The culmination of the conference was the trip to a steel mill and seeing first-hand what we had learned. I would recommend this conference to anyone that wants to know more about steel...” - Joanna Kronberg (Consolidated Systems, Inc.)

Event Details
Venue The Dearborn Inn Dearborn, MI
Dates April 24-25, 2012
Price $1800 US (Click Here for available discounts)


Register


Full Program

Instructors

John Packard

Publisher – Steel Market Update
CEO – Paragon Metal Services,
Inc. (no longer active)
30+ years active steel experience: 21 years service centers, 10 years steel mill, 5 years trading company – expertise in light gauge flat rolled steels especially galvanized, Galvalume & Prepainted Steels.

John Eckstein

Division Manager Quality & Technical Services (retired 2010) – Severstal, ArcelorMittal, Mittal, ISG, Bethlehem Steel
40+ years active steel experience:
Engineer & Metallurgist – Flat rolled steel products

Steve Painter

Regional Sales Manager Severstal
(retired 2010) – Severstal, ArcelorMittal, Mittal, ISG, Bethlehem Steel
45+ years of experience: sales and customer service – plate, hot rolled, cold rolled, galvanized, Galvalume, black plate, tin plate – expert in light-gauge steel framing.

Tony Bonavita

Tony Bonavita is the General Manager of Steel Market Update. He has six years of flat rolled steel purchasing and inventory management experience as the lead metals and product marketing manager at NB Handy Company. Tony has also spent time in process management, including Six Sigma and Lean training as well as graduate research and retail management. His responsibilities include content development, market research, product development and sales & marketing.

Peter Wright

Peter Wright is a graduate in metallurgical engineering from the University of Manchester Institute of Science and Technology UK. He started his career as a management trainee with the British Steel Corporation and became chief metallurgist of the BSC wire and wire products group in 1970. In 1972 he became metallurgical manager of Sheerness Steel Co UK before transferring to Chaparral Steel where in1995 he became VP of the Bar Products Business Unit. When Texas Industries eliminated Chaparral’s business units in 2001 Peter re-invented himself as director of marketing and when Gerdau bought Chaparral they offered him the same position with Gerdau Ameristeel. Peter retired in September last year after 50 years in the steel business, started his own business and currently contracts exclusively for Gerdau.