What We Are

  • A newsletter & website dedicated to the North American flat rolled steel market written and designed by experienced steel people.
  • A source of real-time and historical pricing information for hot rolled, cold rolled, galvanized and Galvalume steels.
  • Home of the Steel Buyers Sentiment meter which measures current attitudes of active buyers and sellers of flat rolled steel products – both manufacturers and distributors.
  • Home of the Steel Price Momentum indicator which follows market trends and projects the most likely direction of future flat rolled steel prices.
  • Home of our Steel Blog where you can interact with the author and other interested flat rolled steel manufacturers, distributors, toll processors, trading companies, analysts and mills.
  • A resource and research center for the flat rolled steel business which includes a steel glossary, freight terms, a flat rolled steel claims section, explanation of billing methods, Steel Buyers Guide, conversion charts and more.
  • Newsletter archives which are searchable.
  • A media center which houses copies of our conference calls and other media events.
  • A flat rolled steel prime Price Estimator based on our current steel index pricing and domestic mill extras.

Please take some time to explore our site and feel free to contact us with any questions you might have - or to make suggestions for new content.

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Recent Blog Posts


“I have found the STEEL MARKET UPDATE to be a valuable tool in my business. I tend to read it first because it consolidates information about the flat rolled market and eliminates unnecessary news. I have known John Packard for many years and feel very comfortable in his ability to gather and share market pricing and news. John’s steel experience provides a level of trust which is appreciated.” – Tom Cullen President Magic Coil Products