Final Thoughts

Final Thoughts
Written by John Packard
January 11, 2014
Our company continues to extend our coverage around the country. John Temples has opened an office for us in Michigan. We now have offices in Chicago, Cleveland, Dallas and the Atlanta area along with our newest office in Lansing, Michigan.
I will be traveling later this week as I am speaking to the AWMI Chicago Chapter on Thursday evening (January 16th). You can get more information about the dinner, agenda and tickets from Amanda.Tomsovic@arcelormittal.com.
I will also be attending the AHR Expo in New York City on January 21 & 22. If you would like to meet with me during these two days please shoot me an email: John@SteelMarketUpdate.com.
Last week we were reviewing portions of our new website as we strive to make it easier to understand and more available to our members. We added a video to the historical pricing section of our website. This is a members only section which is located under the Pricing tab and is the first sub-menu called “Price History.” When you are in the Price History section we have a tutorial video which you can access by clicking on the top right hand module which is titled “Video Tutorial.” We hope the tutorial will assist in making your experience with the interactive graphics and tables more productive.
We will be publishing a Premium Supplement for our Premium Level members on Monday of this week. We also have our Power Point presentation of last week’s survey results ready for our Premium Level members. If you would like to change your membership level from Executive to Premium please contact Diana, Brett or myself in our main office: 800-432-3475 or info@SteelMarketUpdate.com.
As always your business is truly appreciated by all of us here at Steel Market Update. Please tell your friends about us and have them visit our website: www.SteelMarketUpdate.com to register for a trial or to become our latest member company.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?