Final Thoughts

Final Thoughts
Written by John Packard
February 10, 2014
For those of you watching the weather you may be aware that Atlanta is suffering through another winter weather event. Since our offices are located north of Atlanta that means we are suffering as well. The good news for me personally is I decided to spend a few days in Florida after attending the Port of Tampa Steel Conference this past week. As the weather has moved in our date to return to North Georgia keeps moving out….
Thanks to our staff for keeping everything together in my absence. The weather forecast for our area tomorrow is 4″ to 6″ inches of snow. Something tells me I won’t be back in my office tomorrow – maybe on Thursday.
A note about pricing and momentum. We are in a market where not all mills are equal. The most aggressive mills have been the EAF producers while the integrated mills have had less to sell in the spot market. Even so, we are hearing AK Steel has developed some holes in hot rolled and this has been one of the signs I have been waiting for prior to moving our SMU Price Momentum Indicator to Lower from Neutral.
We have heard that ArcelorMittal is suffering from some cold weather related production issues which has been keeping them out of the spot market (or at the higher end of the spot market). As one of our sources stated in our pricing article, the weakness is with conversion and some mini-mills. Not so much with the integrated mills.
Popping to another subject, a reminder that our next Steel 101: Introduction to Steelmaking & Market Fundamentals workshop will be held at The Henry Hotel in Dearborn, Michigan and will include a tour of Severstal Dearborn. This will be our second tour of the Severstal facility and they did an exceptional job the first time around. Space is limited for this program so you will want to register early. You can do so on our website or feel free to contact our office with any questions you might have (800-432-3475 or info@SteelMarketUpdate.com).
As always your business is truly appreciated by all of us here at Steel Market Update.

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?