SMU Data and Models

Steel Mills Less Willing to Negotiate Flat Rolled Steel Prices
Written by John Packard
May 1, 2014
Flat rolled steel mills have become less willing to negotiate flat rolled steel spot prices with their customers. During the analysis of the flat rolled steel market conducted by Steel Market Update earlier this week, we found large adjustments in negotiations on hot rolled pricing as well as spot galvanized steel pricing. Cold rolled actually saw a moderation in negotiations while Galvalume remained essentially the same as what we captured at the beginning of the month.
Hot rolled has seen the greatest movement, according to those responding to our twice monthly surveys. The percentage of our respondents, which were reporting the mills as willing to negotiate just over a month ago (85 percent), has dropped to 21 percent. This latest reading is one of the lowest levels seen during the history of our survey and speaks to the strength or resolve of the steel mills as they move to collect all of the increases announced.
In each case, the percentages are telling us that the vast majority of buyers are finding flexibility in negotiations as hard to come by. Our gut feel (although not asked in the survey) is those buyers located in the northern sections of the U.S. and into Canada are finding negotiations more difficult than those in the southern and southeastern section of the country where mill production issues are not weighing on the producing mills in this area of the country.

John Packard
Read more from John PackardLatest in SMU Data and Models

SMU Survey: Sheet lead times inch up, plate moves lower
Sheet times ticked higher but remain within days of multi-year lows, territory they have been in since May. Plate lead times have shifted lower in the past month but remain about a week longer than they were at this time last year.

SMU Survey: Mills slightly less negotiable on spot pricing
Sheet and plate buyers say mills remain open to negotiating spot prices this week, though less so than in recent weeks, according to SMU’s latest market survey.

August service center shipments and inventories report
US service centers flat-rolled steel supply in August declined month-over-month (m/m) and year-over-year (y/y), according to SMU data.

Apparent steel supply remains elevated in July
Apparent supply totaled 8.88 million short tons (st) in July, down 38,000 st from June and 6% higher than the same month last year

HRC vs. prime scrap spread narrows slightly
The price spread between prime scrap and hot-rolled coil (HRC) narrowed by a hair this month, according to SMU’s most recent pricing data.