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    Market Data

    Demand Starting to Retreat?

    Written by John Packard


    Last week Steel Market Update conducted our mid-June flat rolled steel market analysis. We sent invitations to slightly more than 600 companies which are involved in the flat rolled steel industries as buyers, sellers or toll processors of the steel. The participants in last week’s analysis came from the manufacturing industry (45 percent), service center/wholesalers (42 percent), trading company (6 percent), steel mill (4 percent), toll processor (2 percent) and suppliers to the steel industry (1 percent).

    SMU announced the results of our Steel Buyers Sentiment Index on Thursday of last week (+57).

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    Market chatter: Supply, not price, dominates steel buyers’ concerns

    On Monday and Tuesday of this week, SMU polled steel buyers on an array of topics, ranging from market prices, demand, and inventories to tariffs, imports, and evolving market events. We are sharing a selection of the comments we received below, in each buyer’s own words. Before diving in, we reviewed all the responses collected and compiled these key takeaways: Respondents overwhelmingly anticipate further increases. Buyers cite limited supply, mill delays, low inventories, and steady-to-strong demand. Most say demand is generally stable to improving, with some purchasing driven by fears of higher prices or unavailable material rather than stronger underlying consumption. Most respondents report faster inventory turnover, while shortages are constraining sales and, in some cases, prompting customer allocations. Buyers increasingly see imports as a way to secure scarce material, though domestic-origin requirements, delivery timing, and pricing risks remain obstacles.

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