Final Thoughts

Final Thoughts
Written by John Packard
June 22, 2014
My hectic travel schedule continues as I go to Chicago on Monday afternoon as we will be conducting our new Managing Price Risk II: Strategies and Execution workshop on Tuesday and Wednesday of this week. The workshop instructor is Andre Marshall, CEO of Crunchrisk and one of our speakers at this year’s Steel Summit Conference in Atlanta. We also have a number of participants in this workshop who are connected with the CME Group. Our next Managing Price Risk II workshop will be held later this fall.
Registration for our Steel Summit Conference is available online or you are welcome to contact our offices at: 800-432-3475. You can find the full program, hotel information, etc. by clicking on the tabs on the Steel Summit page in the Events section of our website. If you like the program we have put together tell your friends, suppliers and customers maybe they would like to attend as well. The dates are in early September (3rd and 4th) and we are looking forward to a good turnout and exceptional program.
I want to thank those of you who are new to Steel Market Update and I encourage you to interact with us whenever possible. We appreciate questions, comments and suggestions and we look forward to receiving them.
As I mentioned in our last SMU newsletter, the jury is out at the moment regarding flat rolled steel prices. There are differing opinions on the subject with some feeling prices will firm at the level we are currently at and, others believe that with their inventories beginning to rise and supply destined to return to the market that prices will continue to weaken from here. I appreciate hearing from anyone who has an opinion on the subject: John@SteelMarketUpdate.com
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher
Looking forward to seeing you in Atlanta.

John Packard
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Final Thoughts
Getting back to the price increases I mentioned at the top of this article, to what extent are they aimed at raising prices and to what extent are they aimed at stopping the bleeding that was happening in the second half of May, before President Trump announced the 50% tariff?

Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.