Final Thoughts

Final Thoughts
Written by John Packard
December 14, 2015
A thank you to Keith Gunter of McElroy for sharing his annual Christmas poem for the steel industry with us. If you have anything you would like to share (tastefully) with the industry please feel free to forward them to my attention: John@SteelMarketUpdate.com
We just confirmed our last couple of speakers for our new Leadership Summit Conference which will be held in Palm Beach Gardens, Florida on March 7-9, 2016 (PGA National Resort & Spa). We will roll it out on our website tomorrow (Wednesday) and we will have a complete article about the process and the program in Thursday evening’s issue of SMU. I highly recommend the conference for executives associated with manufacturing, distribution and trading. We think we have put the bar at a new level both in content and experience. Registration is open on a first come, first served basis. If you have any questions please feel free to contact either myself or Ray Culley (John@SteelMarketUpdate.com or Ray.Culley@SteelMarketUpdate.com).
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Getting back to the price increases I mentioned at the top of this article, to what extent are they aimed at raising prices and to what extent are they aimed at stopping the bleeding that was happening in the second half of May, before President Trump announced the 50% tariff?

Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.