Final Thoughts

Final Thoughts
Written by John Packard
March 2, 2016
When speaking to one of my steel sources earlier today I was told, “Three months ago no one cared about the steel market. Now you have to pay attention.” They went on to reference our coverage and how others in the industry need to be reading what we are producing at Steel Market Update. Obviously, I echo those sentiments.
I was speaking to a financial analyst this afternoon and they were talking about how everyone in the industry had been negative just a few weeks ago. I reminder them that I was not. Our surveys have been clearly showing an optimistic trend and improving demand situation. I have not been pessimistic as the data we have been collecting wasn’t moving in that direction. Those of you who either participate in our surveys or are Premium level members are seeing the data. If you would like to know more about how to become a Premium level subscriber please contact us at: info@SteelMarketUpdate.com. We will publish our next power point presentation tomorrow afternoon for our Premium members.
A number of comments have been made recently about the quality of the 2015 Steel Summit Conference and wanting more information about the 2016 version which will be our 6th Steel Summit Conference. We are putting together the strongest and most diverse program we have ever attempted. We have a few speakers returning from last year: Alan Beaulieu of the Institute for Trends Research along with Timna Tanners (Bank of America Merrill Lynch Research) and John Anton (IHS Global) who will continue their forecasting/debate about steel and commodity prices. We have two steel mills CEO’s who will be joining us for their 1st SMU conference: Mark Millett of Steel Dynamics and Roger Newport of AK Steel. Speaking of commodities, we have another well known and not afraid to say what’s on his mind CEO: Lourenco Goncalves, CEO of Cliffs Natural Resources and former CEO of Metals USA and before that California Steel. We have Chris Oakley, Vice President and Regional Executive for the Federal Reserve Bank of Atlanta. Also, Lawrence Kavanagh, President, Steel Market Development Institute and Mark Bula, Chief Commercial Officer for Big River Steel. They are not alone. You can find more details (and register) on our website.
Tell your friends and save the dates: August 29-31, 2016 at the Georgia International Convention Center, Atlanta, Georgia right next to the Atlanta International Airport. Our Steel Summit Conference is Quick, Reasonable, Convenient and well attended by real steel people…
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?

Final Thoughts
With higher tariff rates on steel and aluminum set to go into effect on Wednesday, June 4, a new round of chaos across the supply chain is likely in store. Expect a significant impact on manufacturers and metal fabricators. But even before the latest round of Trump-tariff whiplash on Friday evening, there was a lot of interesting data coming out of SMU's steel-market survey.