Final Thoughts

Final Thoughts
Written by John Packard
March 17, 2017
We will begin a new analysis of the flat rolled steel market on Monday with our invitations set to go out at 8 AM on Monday morning. If you receive an invitation please take a moment to click on the link/button contained in the message which will take you to SurveyMonkey.com which hosts our questionnaire. If you would like to be added to our invitee list please send me your name, email address, position and phone number. Please send it to: info@SteelMarketUpdate.com
Registration is open for our next Steel 101: introduction to Steel Making & Market Fundamentals workshop which will be held in Ontario, California and will include a tour of the California Steel Industries steel mill. More details can be found online and we will have hotel information posted on the site by the middle of this week. The April 11-12th workshop in Toledo, Ohio has been sold out for almost a month and we thank those who have registered for that workshop. We also thank North Star BlueScope for their support by allowing our group to tour their mill as part of our workshop.
I will be in the office all week this week. Next week I will be traveling to Las Vegas to speak to the Steel Framing Industry Association (SFIA). I am looking forward to getting out west and speaking to the SFIA members.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?