Final Thoughts

Final Thoughts
Written by John Packard
January 19, 2018
If you received an email welcoming you to a free trial of Steel Market Update, please disregard. Somehow, that email was sent in error (I received one as well) and we believe it to be a glitch associated with the updated software we have on our website. Sorry for the confusion.
I have been told that, at least for the time being, AK Steel customers will not be affected by the spill and fire at the Middletown facility. I expect that over the next few days we will get more information either directly from the mill or through their customers as to what impact the cleanup and any rebuilding will have on production. We will need to wait and see what happens. In the meantime, I don’t believe now is a time to panic. Just stay close to your suppliers and your information sources.
I will be traveling to Mobile, Ala., on Tuesday where Steel Market Update will be conducting one of our Steel 101 workshops. I will not return to my office until late in the day on Friday. Our next Steel 101 workshop will be held just outside of Chicago in Merrillville, Ind., on March 28 and 29. That workshop will include a tour of the NLMK USA Portage, Ind., steel mill. Information about that workshop can be found on our website or you are welcome to contact our office at 800-432-3475 or 706-216-2140.
I am deeply involved with putting together the program for our 2018 SMU Steel Summit Conference, which will be held in Atlanta on Aug. 27-29. I am always looking for suggestions regarding subjects that should be covered (or better covered) or for speakers who are exceptional and have something to say to the industry. If you have any recommendations, please contact me at John@SteelMarketUpdate.com.
For our Premium level members, last week’s PowerPoint presentation of our flat rolled market trends analysis is on our website and available for review. If you are an Executive level member and you would like to see what one of these PowerPoints looks like, please send an email to Brett@SteelMarketUpdate.com.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?