Final Thoughts

Final Thoughts
Written by John Packard
November 12, 2018
I am back in my office for a few weeks after having just gone to the Pittsburgh offices of CRU. I continue to be amazed at the strength of the people CRU has hired both in the United States and elsewhere around the world. They are very supportive of the Steel Market Update business, and we are working diligently on a number of projects that will benefit our members and those attending our conferences and workshops in the future. Stay tuned.
Since I have been traveling, I don’t have a lot of words of wit and wisdom this evening. Flat rolled pricing continues to be in a state of flux and we are not sure when and where the bottom of the market will be. I will be digging into this subject more in the days ahead.
We are booking new registrations for our January 2019 Steel 101: Introduction to Steel Making & Market Fundamentals workshop. We have already trained over 600 individuals within the steel and manufacturing industries about the steelmaking process and how the steel markets work. You can learn more by going to our website: www.SteelMarketUpdate.com/events/steel101 or you are welcome to give me a call at 800-432-3475.
I want to take a moment to mention that SMU also does custom workshops on a variety of topics. We have done sales training, customer service training, a mini-version of our Steel 101 program, and we would consider any program that fits within our abilities to get the best instructors. If you have an interest, you can reach out to me and let me know what you would like for your people to learn (or better appreciate) and we will put together a proposal for you to consider. If you have an interest, you can contact me by phone or by email: John@SteelMarketUpdate.com
At this moment there is a large contingent of individuals on a free trial of our newsletter and website. I hope you take the time to review the website, ask questions of us and think about what we cover on a daily, weekly and monthly basis. We will be offering a webinar the week after Thanksgiving for those interested in our newsletter services. In the webinar, you will get to listen to me “live” as I discuss a little of the history of Steel Market Update and how our value proposition is much different than other periodicals you may have seen in the market. Look for your invitation to the webinar in the coming days.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

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Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.