SMU Data and Models

Steel Mill Negotiations: Prices in Play on All Products
Written by Tim Triplett
April 18, 2019
Mills are willing to talk price on all types of steel products to get the orders, report the vast majority of buyers responding to Steel Market Update’s questionnaire this week. Corroborating the trend, SMU data shows steel prices moving downward or sideways, raising questions about current steel demand.
About 86 percent of respondents said the mills are open to price negotiations on hot rolled, up from 76 percent two weeks ago. Just 14 percent said the mills are currently holding the line on HR.
In the cold rolled segment, 73 percent now report the mills open to price negotiations, up from 64 percent one month ago. Just 27 percent report current cold rolled prices as firm.
In the galvanized sector, 68 percent said the mills are flexible on price, up 18 points from the 50 percent in the last poll. Just 32 percent report that galvanized prices are now nonnegotiable. Two out of three respondents said the mills are now willing to talk price on Galvalume.
Negotiations in the plate market saw little change in the past two weeks as the majority of buyers, 58 percent, are now reporting plate prices in play.
Note: SMU surveys active steel buyers twice each month to gauge the willingness of their steel suppliers to negotiate pricing. The results reflect current steel demand and changing spot pricing trends. SMU provides our members with a number of ways to interact with current and historical data. To see an interactive history of our Steel Mill Negotiations data, visit our website here.

Tim Triplett
Read more from Tim TriplettLatest in SMU Data and Models

July service center shipments and inventories report
In July, US service centers’ flat-rolled steel supply increased month on month, following the seasonal summer trend of inventory build with slowing shipments.

Apparent steel supply increases in June
The amount of finished steel coming into the US market increased 3% from May to June, climbing to one of the highest rates seen in recent years, according to SMU’s analysis of Department of Commerce and American Iron and Steel Institute (AISI) data

SMU Survey: Modest improvement in Sentiment Indices
Both SMU Sentiment Indices continue to show that buyers remain optimistic for their company’s chances of success, though far less confident than they felt earlier in the year.

SMU flat-rolled market survey results now available
SMU’s Aug. 8, 2025, steel buyers market survey results are now available on our website to all premium members.

SMU’s July at a glance
SMU’s Monthly Review provides a summary of our key steel market metrics for the previous month, with the latest data updated through July 31.