Final Thoughts

Final Thoughts
Written by John Packard
June 17, 2019
I have been in New York City where one of the competitors of Steel Market Update was conducting a steel conference. There were a number of satellite mini-conferences surrounding the NYC event. I attended three of them: the CRU Steel Briefing, which attracted about 100-150 executives; the Bank of America Merrill Lynch dinner drawing a combination of investors, steel people, scrap execs and yours truly; and a private lunch hosted this afternoon by a manufacturing company with steel traders, futures brokers, a service center, analyst and me.
The biggest question was, what will it take for prices to bottom? In my opinion, it will be sooner than what I heard from various sources over the past couple of days. My opinion is driven by what we are seeing in our service center spot survey, inventories (not quite there, but moving lower), future foreign orders almost non-existent and mills getting close to marginal cost. I believe we will see an attempt to stabilize pricing in the form of a price increase announcement within the next few weeks. Whether it results in a dead cat bounce or takes hold (or fails), I do not know. However, we are asking our survey respondents to weigh in and provide their opinions. We will report on those results in Thursday’s SMU newsletter.
I overhead an executive of a scrap company talking about July commitments taken from a mill at down $20 from the June numbers. I can’t comment as to what mill and if this will be universal come July, (but you should use the information as what is possible/probable, and that it could go lower than that).
As I mentioned in a previous article, the scrap dealers think it will bottom in July.
The SMU Steel Summit Conference was one of the topics of conversation here in New York. I think you will see a bigger presence by the financial community as they are beginning to realize ATL is where all the steel executives are going to network and to discuss what will happen with supply and demand as they prepare for 2020. You can learn more about our conference on our website: www.SteelMarketUpdate.com
Our next Steel 101 workshop will be Oct. 8-9, 2019. We will be touring the Nucor Gallatin mill (and their brand new galvanizing line, which will begin running in a few weeks). We are working on hotel negotiations right now and will advise as soon as we are ready to begin registrations.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

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