Steel Mills

Stelco Targets Fully Processed Cold-Rolled Sheet Market

June 30, 2019

Canada’s Stelco, Hamilton, Ontario, has begun shipping fully processed, annealed cold-rolled sheet after investing more than $30 million in a new batch annealing facility. With completion of this project, Stelco will now be able to offer these high-quality products to the automotive, appliance, service center and pre-painted steel markets.

These products have historically commanded higher prices than the full-hard cold-rolled products previously offered by Stelco and represent a continued expansion of the company’s capabilities. The restart of a modernized and upgraded temper mill, along with installation of new annealing furnaces, will allow Stelco to add a full range of up to 200,000 net tons of fully processed cold-rolled steel to its product mix, the company said.

“This milestone marks another important step in Stelco’s journey as we continue to deliver on our business plan,” stated David Cheney, CEO of Stelco Holdings. “Stelco’s entry into the fully processed, annealed cold-rolled market is being welcomed by our valued customers across the marketplace and represents an important addition to our value-added product mix. The ability to offer an expanded suite of flat-rolled products to our customers will further support our tactical flexibility model and allow Stelco to pursue additional profitable markets.

“The continued investment in new technology and equipment is a critical part of Stelco’s strategy to increase production through the optimization of our assets,” continued Cheney. “Today’s announcement builds on previously announced investments in artificial intelligence, electricity co-generation, and logistics that will help Stelco remain a demonstrated leader in the globally competitive steel industry.”