Canada
November 3, 2025
Zekelman offers cash to Canadians who report foreign steel in public projects
Written by Kristen DiLandro
Zekelman Industries said Canadians who report the use of foreign steel in active or future public construction projects are eligible for a CAD$1,000.00 (USD$711.62) payment.
The Ontario-based steel pipe and tube producer said it will reward Canadian residents over 18 who send the company photos of any Canadian provincial or federally funded job site that uses foreign steel.
Barry Zekelman, executive chairman and CEO of Zekelman Industries, said the gesture supports the Buy Canadian Act. He noted it creates solidarity among the country’s steel producers.
“The Buy Canadian Act marks a pivotal step in reinforcing our shared commitment to one another and the future of our country,” Zekelman said in a statement on Monday. “It is of utmost importance to recognize that its success relies on collective action, and I encourage you to speak up to support your country and your neighbors.”
The intent of the reward, Zekeleman said, incentivizes the use of any Canadian producer’s steel. He points to technology available through Zekelman Industries’ Atlas Tube division that assists professionals in finding domestically produced products.
“This is not a ‘Buy Zekelman’ campaign; it’s a Buy Canadian movement,” Zekelman said. “Every steel manufacturer in Canada deserves to benefit from the Buy Canadian Act and we have the expertise to point you in the right direction for the steel products that will help you get your project completed,” he added.
“From Vancouver to St. John’s and every city in between, we are a nation of builders and it’s time to rebuild our focus on what matters most: our own country,” Zekelman said.
