Wheeling-Nippon promotes Reder to COO, Petrella to commercial VP

Wheeling-Nippon Steel Inc. announced on LinkedIn a series of promotions across the West Virginia-based company.

Reder

William Reder was promoted to chief operating officer.

Reder has served as Wheeling-Nippon’s VP of commercial for a decade, the company said, playing “a pivotal role in driving growth, strengthening customer relationships, and advancing our strategic objectives.” Prior to joining Wheeling-Nippon in 2016, he spent more than 27 years in sales at U.S. Steel.

As COO, Heder will lead operational and strategic initiatives across the company. He will report to President and CEO Will Kusumoto.

Petrella

Brian Petrella was promoted from commercial GM to commercial VP.

Responsible for leading the development and execution of the company’s commercial strategy, he will report to Reder.

Petrella has been with the company for almost 28 years, 11 of which were as commercial GM.

Waugh

Wheeling-Nippon also announced the promotion of Carla Waugh to an expanded role as GM of operations services.

Waugh will report to Petrella and lead the operations services team, working closely with commercial and operations.

Corona

Finally, Jeff Corona was promoted to GM of the systems department, where he will drive innovation, operational excellence, and technology solutions.

He will also report to Reder.

Wheeling-Nippon Steel is a subsidiary of Japan’s Nippon Steel.

Laura Miller

Laura Miller is a reporter and editor for Steel Market Update. She has held various editorial positions with steel industry publications, associations, and mills since 2007. She joined the SMU team in 2022. She is a member of the Association of Women in the Metal Industries and a past-president of the AWMI Pittsburgh Chapter. She holds a BA in Latin American Studies from Edinboro University of Pennsylvania.