Manufacturers/End Users
October 29, 2026
Written by Laura Miller
Audi announced plans to invest $4 billion to build its first US production plant in Georgia, creating ~4,500 jobs.
Construction is scheduled to begin in 2027. The facility is designed to produce up to 200,000 vehicles annually, with production expected to start in the early 2030s.
The results of the latest Steel Market Update (SMU) flat-rolled market survey are now available on our website to all premium members. After logging in, look under the Data tab for Market Reports, and there you will find the Flat-Rolled Survey Results section. Previous survey results are also available on that page. If you need help accessing these results, or if your company would like to have your voice heard in our future surveys, contact smu@crugroup.com.
The latest tally of active drilling rigs held steady in the US for a third straight week, while activity rose in Canada this week, according to oil and gas rig count data published by Baker Hughes. The US rig count remained unchanged at 603 rigs this week, maintaining a 17-month high. Compared to this time last year, there are 53 more rigs in operation today. Canada’s count rose by three to 220 rigs this week, recovering after a short-lived easing the prior week. Activity is up compared to the same week of 2025, with 21 more rigs operating today.
Metalformers’ economic outlook softened in the Precision Metalforming Association (PMA) October Business Conditions Report. Still, the bulk of respondents continued to expect stable conditions. The monthly survey of 80 metalforming companies in the US and Canada provides an economic indicator for manufacturing over the next three months. “While this month’s survey reflects increased caution about the near-term economic outlook, the energy and investment on display at FABTECH this week tell a broader story about our industry’s resilience,” commented Mark Getsay, PMA’s managing director. Participation at the event, Getsay said, “demonstrates metalformers’ continued commitment to investing in new technologies, developing their workforce and strengthening their competitiveness for the future.”
A steel supply constraint is affecting some production schedules at Nissan North America, the automaker confirmed to SMU. The confirmation followed a Friday report by WLBT3 News that the constraint was affecting production at Nissan’s Canton, Miss., plant. SMU asked whether the issue was affecting other facilities. “Nissan continues to manage a steel supply constraint affecting some of our production schedules,” a company spokesperson said in an email to SMU on Wednesday, Oct. 21. Nissan is working with its supplier and taking steps to limit disruption to employees, dealers, and customers, the spokesperson added. The company provided no further details.