Final Thoughts

Final Thoughts
Written by John Packard
January 7, 2015
Steel buyers seem to be unanimous in their opinion of the current steel environment which I heard countless times today termed as “crazy.” Hot rolled buyers are telling SMU that the offers are starting in the $560-$580 range with the caveat “let’s talk” should the buyer actually have some decent tonnage to place. We have heard from buyers that AK Steel Dearborn has holes that they did not expect. Obviously any mill that had a strong order book with line pipe and OCTG providers is now suffering and looking for alternatives. We continue to have our SMU Price Momentum Indicator pointing toward lower prices over the next 30 days.
And what the frack is with the state of Texas and their earthquakes…?
November 2014 Final Census data was published this week. We have written a bunch about imports lately so what I think I will do is share the most recent table with you. December tonnage is based on import licenses as discussed in our last issue of SMU.
For our Premium level members – we hope to have November’s imports by Product, Port and Country updated on our website either tomorrow (Friday) or on Monday morning. We also should have our flat rolled steel survey results Power Point presentation on the website by Friday afternoon.
I got a notice today from the Tennessee chapter of the AWMI (Association of Women in the Metals Industry) that they will have a dinner on Thursday, February 19, 2015 in Memphis, TN at Spindini and the speaker will be Justin Hewitt, Vice President of Sales, Mode Transportation. I have spoken to this group in the past and this is a great chapter. If you would like to attend contact kitty.schleimer@steelsummit.com.
See, I don’t always just push our own conference and workshops. We are an equal opportunity pusher…
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Pubisher

John Packard
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Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.