Final Thoughts

Final Thoughts
Written by Brett Linton
June 5, 2015
You have 23 days (as of today) to take advantage of our early bird special registration rates for the SMU Steel Summit Conference which will be held on September 1 & 2, 2015. For our regular customers (subscribers) when you take the early bird special rate and include the $100 per person discount given to member companies the price quickly drops from $1200 per person to $900 per person. We encourage those of you who are planning on attending to register early, and then convince others within your company, suppliers or customers to join you in Atlanta.
I will be in New York City beginning tomorrow late afternoon (Monday) as I will be attending the Bank of America Merrill Lynch dinner and other events surrounding the Steel Success Strategies conference. I will be in NYC through Wednesday afternoon. If you would like to meet with me while I am in NYC you can email me: John@SteelMarketUpdate.com or text me: 770-596-6268. I will also be around the Sheraton Hotel off and on as I go from meeting to meeting.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

Brett Linton
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Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.