Final Thoughts

Final Thoughts
Written by John Packard
October 16, 2015
We will begin our next flat rolled steel market analysis with an invitation to participate in our questionnaire going out at 8 AM on Monday morning. If you receive an invite please take a few minutes to click on the link and complete the questionnaire.
Steel Market Update will be moving our headquarters over the next couple of weeks. We anticipate being set up and operating out of our new offices in Hobe Sound, Florida by November 1st. We do not expect any issues with any of our publications, workshops, conferences or our website as we make the transition further south. We will be in our Georgia offices all this week and I am not scheduled to travel anywhere this week so I can be reached at 800-432-3475 or by email at John@SteelMarketUpdate.com should you have any questions or just want to chat.
My next speaking engagement is at the Cowen & Company conference which will be held in New York City on November 10th and 11th. Then I will be speaking at the Steel Meeting at the HARDI convention which will be in Orlando, Florida on December 5-8th.
Our next Steel 101: Introduction to Steel Making & Market Fundamentals workshop will be held in Starkville, Mississippi on January 19-20, 2016 and will include a tour of the SDI Columbus steel mill. Registration is open for the January program. If you have any questions please contact us in our office: info@SteelMarketUpdate.com or 800-432-3475.
In March we will host our first Leadership Conference at PGA National Golf Club & Spa in Palm Beach Gardens, Florida. The dates are March 7-9th and more details will be coming out soon.
The dates for next year’s Steel Summit Conference will be August 30-31, 2016 and it will be in Atlanta, Georgia. Mark your calendars now as we are expecting another great crowd of steel people.
Early reports are saying ferrous scrap prices will move sideways to slightly lower ($0-$20) once we get into November. October prices were down $50 to $60 per gross ton.
We have three steel plants who are either in the process of being shut down (Fairfield except for coating line) or have received WARN notices: USS Granite City and AK Steel Ashland. The Granite City and Ashland plants are not for sure yet. US Steel gave the Granite City WARN notices earlier this year and then did not follow through on them. Restriction of supply is one possible way of getting prices to reverse direction. We will continue to watch the developments as they occur.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.