Final Thoughts

Final Thoughts
Written by John Packard
October 23, 2015
The difference between auto industry and steel industry: the UAW has issue a notice to GM that they could walk out at midnight tonight (Sunday) if they don’t have a contract. The USW is content to work under the old contract for as long as they can get away with it since both US Steel and ArcelorMittal are trying to gain concessions. Automotive companies know now is not the time to shut down profitable businesses. Steel mills haven’t quite figured out what they need to do to survive until the next up pricing cycle. The USW and US Steel go back to the negotiation table this week.
We are asked quite often what the difference is between our Executive or regular newsletter and website access versus that of our Premium level members. We produced a number of Premium supplemental issues last week covering such topics as: Global Steel Production & Capacity Utilization for September, US Vehicle Sales & NAFTA Vehicle Production for September, a special analysis of Service Center Intake, Shipments & Inventory for September (including long products & plate), Industrial Production & Capacity Utilization where our analysis showed a slowing manufacturing sector (although growth is still positive).
Last week we also produced our Imports by Product, Port of Entry and Country which allows our Premium members to see what countries are penetrating their local markets and what changes are happening to the trend for each country.
We also produced our Flat Rolled Steel Market Analysis (survey) Power Point presentation. We produce this special analysis twice per month and our presentations get rave reviews from both the financial community as well as the general steel community. For those of you on an Executive level membership you can see an example of what one of our Power Point presentations looks like by clicking on this link (or going to our Analysis tab and selecting Full Survey Results Sample from the menu in the drop down screen.
If you are interested in learning more about Premium services please contact me in my office: 800-432-3475 or by email: John@SteelMarketUpdate.com.
A reminder that our next Steel 101 workshop will be held in Starkville, Mississippi (Columbus, MS area) on January 19-20, 2016. This workshop will include a tour of the SDI Columbus steel mills. Details are on our website or you can click on this link.
Thank you again for your business which is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?