Final Thoughts

Final Thoughts
Written by John Packard
March 18, 2016
A quick reminder that our next Steel 101 workshop which will be held just outside of Toledo, Ohio on May 17-18th of this year, is about half full. We already have an excellent group of manufacturing companies, service centers and steel mills attending. On the afternoon of the first day we will tour the North Star Bluescope steel mill and that evening North Star Bluescope along with Steel Market Update is sponsoring our networking cocktail party and dinner at an excellent restaurant named Treo. More information and registration can be found on our website: www.SteelMarketUpdate.com. If you have any questions please send them to: info@SteelMarketUpdate.com or contact our offices at 800-432-3475.
I also want to thank those of you who have already made reservations for our 6th Steel Summit Conference which will be held on August 29-31, 2016 in Atlanta, Georgia. For the third time we will host our conference at the Georgia International Convention Center which is located adjacent to the Atlanta International Airport. No need for expensive cabs rides or car rental. From the airport you just take the SkyTrain directly to the Marriott Gateway Hotel and the GICC (1st Stop). Allow for 5 minutes (and zero dollars) from the airport to the convention center and hotel. Details about our program and confirmed speakers to date, as well as the company’s who attended last year are on our website.
A special thanks to the sponsors who have already signed up for this year: Pacesetter Steel, Big River Steel, Steel Dynamics, Alliance Steel, Kenwal and Magic Coil Products. We still have a few remaining sponsorship spots available and details can be found on our website or contact our office: info@SteelMarketUpdate.com.
Thank you again for your business as it is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?