Final Thoughts

Final Thoughts
Written by John Packard
August 10, 2016
On Wednesday morning I received a couple of emails regarding our newsletter that I would like to share with our readers:
“Your newsletter is solid. Lots of real information and educated analysis. Great job. See you soon in Atlanta. Best, Lourenco Goncalves” Mr. Goncalves is the CEO of Cliffs Natural Resources and he and I will have a one-on-one discussion about the industry at our Steel Summit Conference.
An automotive supplier also sent me a note about Tuesday’s issue, “One of the best newsletters all year. The recap of the trade cases was exactly what I needed.” Thank you. We are trying to stay on top of all of the trade suits, Section 337 suit and whatever is going to come next…
We have 17 days to go before the start of our 6th Steel Summit Conference (and those of you who are not going will be so happy when it has come and gone so I don’t keep harping on it). Registrations continue which you can do online at www.SteelMarketUpdate.com or by contacting our office: 800-432-3475 (info@SteelMarketUpdate.com).
It’s a small world. One of the trading companies registered for our conference had to make a change as one of their executives got called to go to Asia. The person replacing their original attendee I have met before – in Brazil in 1986 and I haven’t seen him since. I have a feeling we won’t recognize one another but, I have photos in the mountains outside of Rio as proof. Looking forward to it.
Another reason to attend our conference, you never know who you might meet there.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
Read more from John PackardLatest in Final Thoughts

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?