Steel Products

ArcelorMittal in Virtual Reality
Written by Sandy Williams
May 18, 2018
Have you ever experienced the dizzying sensation of vertigo? Perhaps you were on a Steel Market Update workshop tour and felt woozy as you ascended higher and higher on the catwalks during the mill tour.
ArcelorMittal South Africa recognized the danger that a fear of heights could cause employees who work in extreme conditions and at great heights and decided to do something about it. The company contracted with game developer Sea Monster to create a virtual reality environment modeled on its Vanderbijlpark plant.
Named the Blast Furnace Experience, it allows trainees to be immersed in a realistic simulation where they ascend a lift to a height of 190 meters and are asked to perform a series of cognitive tasks. To make the experience as real as possible, fans were placed to simulate wind, as well as a moving platform to simulate the movement of the lift.
After allowing time for trainees to become accustomed to virtual reality on the ground floor, they are moved on to the lift. Instructors monitor trainee heart rate to determine possible fear of heights, as well as to check for signs of nausea or dizziness. Trainers from LRMG Performance Agency and ArcelorMittal are with trainees every step of the way to evaluate performance and offer support if fears become apparent.
If the trainee completes the three tasks accurately and within the allotted time, they move on to further training at the company. If a fear of heights is exhibited, they are reassigned to different duties within ArcelorMittal South Africa.
ArcelorMittal began using the program in January and, so far, eight of 400 trainees exhibited a crippling fear of heights. ArcelorMittal says the $160,000 investment in the program is well worth it in terms of employee safety and cost to the company in the event of a fatality. ArcelorMittal has shown interest in expanding the program to its other plants around the world.
Sea Monster said it developed the animated world rather than a 360 degree camera shoot so that the experience could be interactive. Attention was paid to detail, even including visual perspective on cars and buildings as trainees ascend the virtual reality lift.
So far, the project has been successful. “It is a technology that we need to evaluate very cautiously, and we need to embrace a scientific process to do so, but obviously in a creative context,” said Glenn Gillis of Sea Monster.

Sandy Williams
Read more from Sandy WilliamsLatest in Steel Products

Data centers drive construction growth in April: Dodge
The index has fluctuated since reaching a record high in January to kickstart the year.

Asian HR still much cheaper than US and EU material
Domestic hot-rolled (HR) coil prices moved lower this week, now down six of the last seven weeks. Recent price erosion has been seen in offshore markets, keeping the price gap between imports and domestic products largely flat week on week (w/w).

Domestic steel shipments rise in March: AISI
US steel shipments increased both sequentially and on-year in March, according to the latest data from the American Iron and Steel Institute (AISI).

SMU Steel Summit 2025: It’s coming at you fast!
Before you know it, we’ll all be singing those famous words made popular by Alice Cooper back in ’79 – “school’s out for summer!” But it’s not “all the girls and boys making that noise,” it’s the growing buzz around SMU’s Steel Summit 2025! So, while August might seem like a long way off, we’ve […]

Rig counts trend lower in US and Canada
Oil and gas drilling activity eased in both the US and Canada this week, according to Baker Hughes. US rig counts remain near multi-year lows, and Canadian activity continues its seasonal slowdown.