Final Thoughts

Final Thoughts
Written by John Packard
February 8, 2019
I continue to get mixed messages regarding the strength of the flat rolled steel market, and specifically lead times and pricing. I have heard from a number of steel buyers of longer lead times on galvanized at a couple of mills. The strength does not yet seem to be universal. Neither is the weakness. For those reasons, the SMU Price Momentum Indicator on flat rolled continues to be at Neutral. I am not yet sure what direction steel prices will move from here.
One of the concerns I have is the political situation. As Lewis Leibowitz has been pointing out in his articles, there just doesn’t seem to be any path as to what comes next. The March 2 deadline for Section 301 (tariffs on Chinese manufactured goods) is coming at us like a freight train.
Those executives participating in our flat rolled and plate steel market trends questionnaire this past week provided us mixed opinions. When asked if they believed the media coverage of President Trump is creating a negative opinion of an economy that is actually doing quite well – 63 percent agreed.
The next question was: Are you expecting a slowdown in the U.S. economy prior to the end of calendar year 2019? We found 62 percent of our respondents saying yes….
Canada and Mexico won’t sign the USMCA (NAFTA 2.0) until the steel and aluminum tariffs go away. President Trump needs a win….
What happens if the steel tariffs do go away, at least for Mexico and Canada? How quickly would they unwind? What impact would an unwinding have on steel prices?
I will be in Tampa during the first three days of this week. I hope to be able to get some more insights as I will be moderating a panel with Phil Bell and Jean Kemp of the Steel Manufacturers Association along with Paul Nathanson of Tariffs are Taxes and Richard Chriss of the American Institute for International Steel. The panel should be interesting. I spoke with Paul Nathanson last week as I have not heard him speak and I was not aware of his organization: www.TariffsareTaxes.org
Our own conference is coming together, and I am already excited with the strength of our program and speakers. We will discuss the new capacities announced by a number of steel mills, we will talk about distribution and coil coating, we will look at forecasts on a wide array of end uses for flat rolled and plate products, we will have price forecasts on steel and commodities that are used to make (or coat) steel. We will also discuss politics, trade and policy – after all, 2020 is a presidential election year. Registration is open online: www.SteelMarketUpdate.com/events/steel-summit
Since I will be traveling, you can reach Paige Mayhair at 724-720-1012 or by email at: Paige@SteelMarketUpdate.com. Brett will also be available at: Brett@SteelMarketUpdate.com. Paige can handle any account renewals, upgrades or new account information.
Your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
Read more from John PackardLatest in Final Thoughts

Final Thoughts
Tariff-related noise aside, there is one basic factor keeping buyers on the sidelines. Despite recent declines, HR prices remain at historically high levels. And there is no obvious support to keep them there.

Final Thoughts
United Airlines raised eyebrows earlier this month when it provided two forecasts for 2025 – one assuming a relatively stable economy and another assuming a recession. The reason? Uncertainty around the impact of President Trump’s policy shocks on the broader economy. And it sometimes feels like we’re seeing a battle between those two narratives (stable vs recession) play out within in the pages of this newsletter.

Final Thoughts
Despite some scary headlines lately (especially about Trump potentially firing Fed Chair Jerome Powell) this is not October 2008 (financial crisis) or March 2020 (onset of the pandemic). But it sure seems like we’ve taken a relatively strong economy and poured a thick sauce of uncertainty over it.

Final Thoughts
I put some of our survey data through ChatGpt, with interesting results.

Final Thoughts
Nearly 50% of respondents to our latest survey thought hot-rolled coil prices have already peaked. And where will those prices be two months from now? Responses were decidedly split on that question.