Final Thoughts

Final Thoughts
Written by John Packard
February 8, 2019
I continue to get mixed messages regarding the strength of the flat rolled steel market, and specifically lead times and pricing. I have heard from a number of steel buyers of longer lead times on galvanized at a couple of mills. The strength does not yet seem to be universal. Neither is the weakness. For those reasons, the SMU Price Momentum Indicator on flat rolled continues to be at Neutral. I am not yet sure what direction steel prices will move from here.
One of the concerns I have is the political situation. As Lewis Leibowitz has been pointing out in his articles, there just doesn’t seem to be any path as to what comes next. The March 2 deadline for Section 301 (tariffs on Chinese manufactured goods) is coming at us like a freight train.
Those executives participating in our flat rolled and plate steel market trends questionnaire this past week provided us mixed opinions. When asked if they believed the media coverage of President Trump is creating a negative opinion of an economy that is actually doing quite well – 63 percent agreed.
The next question was: Are you expecting a slowdown in the U.S. economy prior to the end of calendar year 2019? We found 62 percent of our respondents saying yes….
Canada and Mexico won’t sign the USMCA (NAFTA 2.0) until the steel and aluminum tariffs go away. President Trump needs a win….
What happens if the steel tariffs do go away, at least for Mexico and Canada? How quickly would they unwind? What impact would an unwinding have on steel prices?
I will be in Tampa during the first three days of this week. I hope to be able to get some more insights as I will be moderating a panel with Phil Bell and Jean Kemp of the Steel Manufacturers Association along with Paul Nathanson of Tariffs are Taxes and Richard Chriss of the American Institute for International Steel. The panel should be interesting. I spoke with Paul Nathanson last week as I have not heard him speak and I was not aware of his organization: www.TariffsareTaxes.org
Our own conference is coming together, and I am already excited with the strength of our program and speakers. We will discuss the new capacities announced by a number of steel mills, we will talk about distribution and coil coating, we will look at forecasts on a wide array of end uses for flat rolled and plate products, we will have price forecasts on steel and commodities that are used to make (or coat) steel. We will also discuss politics, trade and policy – after all, 2020 is a presidential election year. Registration is open online: www.SteelMarketUpdate.com/events/steel-summit
Since I will be traveling, you can reach Paige Mayhair at 724-720-1012 or by email at: Paige@SteelMarketUpdate.com. Brett will also be available at: Brett@SteelMarketUpdate.com. Paige can handle any account renewals, upgrades or new account information.
Your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
Read more from John PackardLatest in Final Thoughts

Final Thoughts
Sure, demand isn’t as good the market had hoped it would be earlier this year. But assuming it doesn’t fall of a cliff, buyers will have to restock at some point. And that might give domestic mills enough leverage to raise prices again.

Final Thoughts
While I would anticipate market sentiment to pivot and improve if all the questions around tariffs were answered, that still leaves us with a few other factors.

Final Thoughts
Let's see what SMU survey respondents are saying about Trump's tariffs.

Final Thoughts
The Tariff Town amusement park ride shows no signs of slowing down.

Final Thoughts
Cliffs came tantalizing close to buying U.S. Steel in 2023. There were rumors in 2024 that Cliffs might buy NLMK USA before it ultimately purchased Stelco for $2.5 billion in November of last year. Who would have thought that asset sales would have been the focal point of discussion just six months later?