Final Thoughts

Final Thoughts
Written by John Packard
March 22, 2019
There were a number of comments connected to the article we did on Thursday regarding Timna Tanners “Steelmageddon” opinion. Most of the comments in last week’s survey were against the Steelmageddon thought process which calls for the collapse of steel prices in a couple of years when the new capacity comes online.
As you can sense from the interview with Ternium, the mills believe we are in a growth market and the capacity is needed.
This will be one of the topics of conversation at this year’s SMU Steel Summit Conference. Registration is open and you can find more information on our website: www.SteelMarketUpdate.com/Events/Steel-Summit
Also on our website is information about our May 14-15, 2019 SMU Steel 101: Introduction to Steel Making & Marketing Fundamentals workshop. You can find more information on our workshop at www.SteelMarketUpdate.com/Events/Steel101
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?