Final Thoughts

Final Thoughts
Written by John Packard
April 12, 2019
For all of you golf fanatics, it was fun to see Tiger Woods win after a 14-year drought at the Masters, and after his serious back injuries that made it look doubtful if he would ever be able to play again, never mind win a Masters Championship.
I don’t have the exact count of current registrations for the 2019 SMU Steel Summit Conference, only that the number exceeds 300 people with 4.5 months to go. Here are the companies that registered this past week. Those with an * after their name registered more than one person: Calstrip Industries*, Whirlpool, Ryerson*, JFE Shoji Trade America, Rheem Manufacturing*, Wallner Expac, Inc.*, Ram Steel Framing, Oshkosh Corporation*, Big River Steel, JSW Steel USA* and Midrex Technologies, Inc.
The SMU Steel Summit Conference will be held at the Georgia International Convention Center in Atlanta. The convention center is located right next to the Atlanta International Airport (not downtown). The dates of the conference are Aug. 26-28. If you would like to learn more about our conference, you can go to our website: www.SteelMarketUpdate.com/Events/Steel-Summit or you can download our brochure by clicking on this link.
If you would like to register, you can click on the link on our website or you can click here to go directly to the registration page.
CRU is also conducting an Aluminum Market Update Conference on Aug. 28-29 at the Atlanta Airport Marriott Gateway Hotel (next to the GICC convention center where the SMU Steel Summit is held). If you would like to learn more about the Aluminum Summit, please click here.
We are one month away from our next Steel 101: Introduction to Steel Making & Market Fundamentals Workshop. The workshop is being held in Davenport, Iowa, and includes a tour of the SSAB steel mill. The workshop dates are May 14 & 15, 2019. For more details about the workshop, costs to attend and how to register go to www.SteelMarketUpdate.com/Events/Steel101
Becoming a member of Steel Market Update has its privileges. Member companies (and all of their employees) get discounts to attend SMU events such as the 2019 SMU Steel Summit Conference and any of our Steel 101 Workshops. Members also can register to attend the CRU New York Steel Briefing on Monday, June 17 at the Westin Hotel, 811 7th Avenue, New York City. For more details and how to register for this free event, please click here.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?