Final Thoughts

Final Thoughts
Written by John Packard
June 12, 2019
Our website has been updated with the correct complete agenda and speakers, and we have added more detailed information about the SMU NexGen Leadership Award.
We have also updated the sponsors and exhibitors logos for the 2019 SMU Steel Summit Conference on our website. We have updated the names of the companies attending (those showing a * mean more than one person has been registered). I believe we are now somewhere around 85 new companies who did not attend the 2018 conference. Registrations for the conference continue to be strong and we are receiving multiple registrations from most of the companies who are planning on attending. Recent registrations include: Majestic Steel USA Inc.*, AK Steel*, Matandy Steel & Metal Products*, Global Steel Solutions, Steelinvest Ltd., Steel Sales America, The Fabricator Magazine, Lennox International*, S&P Global Platts*, Ternium Mexico, S.A. de C.V.*, Altec Industries, Inc., Goodman Manufacturing Company*, Hartree Partners, LP*, Metallia*, OTI*, Tata International Metals, Ltd, National Material Company*, Clopay Building Products Co.*, Excel Industries Inc.*, Medtrade Inc*, West Coast Metals, O’Neal Steel Inc.* and ATAS International. Inc. We are closing in on 700 total registered attendees with 73 days to go.
If you would like more information about the conference, companies attending, hotels, or costs to attend, go to: www.SteelMarketUpdate.com/Events/Steel-Summit or you can contact Events@SteelMarketUpdate.com or if you wish to speak with someone, please contact Brett Linton at 770-299-9897.
I will be in New York City for the CRU Steel Briefing, which will take place on Monday, June 17, at the Sheraton. If you would like to attend this free event, please email: Kaitlin.Turnley@crugroup.com
Paige is on vacation. If you have questions regarding your account, would like to become a member, upgrade, etc. please contact Brett@SteelMarketUpdate.com or by phone 770-299-9897.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?