Market Data

SMU Steel Buyers Sentiment Index Dips, Future Expectations Fall
Written by Brett Linton
May 31, 2022
Steel Market Update’s Steel Buyers Sentiment Index fell 8 points last week, now at the third-lowest level seen in the past 13 months. Our Future Sentiment Index fell 16 points, the largest survey-to-survey decline since March 2020 (when sentiment fell in response to the Covid pandemic).
SMU surveys buyers every two weeks and asks how they view their chances of success in the near and longer term. SMU’s Current Sentiment Index registered +70 last week, now the lowest reading since early March.
SMU’s Future Sentiment Index, which measures buyers’ feelings about their prospects three to six months in the future, decreased 16 points to +64, now in line with early-February levels. Recall that the previous two readings were the highest recorded in our 13.5-year history.
Recall that as steel prices had peaked last September, Current Sentiment reached an all-time high of +84, while Future Sentiment peaked two months later at +78. The lowest levels over the past decade both occurred in April 2020, at -8 and +10 respectively.


Measured as a three-month moving average, the Current Sentiment 3MMA has inched up to +77.83, and the Future Sentiment 3MMA declined to +74.00. The Current Sentiment 3MMA is now at the highest level seen since December 2021. Recall that the Future Sentiment 3MMA reached a record high of +74.67 in mid-May, surpassing the previous record of +73.67 in March 2017.


What SMU Survey Respondents Had to Say
“I think pricing will continue to erode, customers may see that trend and hold off on purchases.”
“Lots of uncertainty and concerns about Fed. aggressive raising interest rates and putting the economy into recession.”
“Too many unknown external factors to stay as positive six months from now versus today.”
“Worried about inflation, demand and amount of available inventory creating price wars.”
“Prices are dropping once again just as we are getting shipments of higher cost material we placed six weeks ago.”
“We are able to still deal with the downward price trends like we always do. Ride it up and ride it down.”
Tracking steel buyers’ sentiment is helpful in predicting their future behavior.
About the SMU Steel Buyers Sentiment Index
SMU Steel Buyers Sentiment Index is a measurement of the current attitude of buyers and sellers of flat-rolled steel products in North America regarding how they feel about their company’s opportunity for success in today’s market. It is a proprietary product developed by Steel Market Update for the North American steel industry.
Positive readings run from +10 to +100. A positive reading means the meter on the right-hand side of our home page will fall in the green area indicating optimistic sentiment. Negative readings run from -10 to -100. They result in the meter on our homepage trending into the red, indicating pessimistic sentiment. A reading of “0” (+/- 10) indicates a neutral sentiment (or slightly optimistic or pessimistic), which is most likely an indicator of a shift occurring in the marketplace. Sentiment is measured via Steel Market Update surveys that are conducted twice per month. We display the meter on our home page.
We send invitations to participate in our survey to more than 600 North American companies. Our normal response rate is 100-150 companies. Approximately 40 percent are manufacturers, 40 percent are service centers/distributors, and the remainder are steel mills, trading companies or toll processors involved in the steel business.
Click here to view an interactive graphic of the SMU Steel Buyers Sentiment Index or the SMU Future Steel Buyers Sentiment Index.
By Brett Linton, Brett@SteelMarketUpdate.com
 
			    			
			    		Brett Linton
Read more from Brett LintonLatest in Market Data
 
		                                SMU Mill Order Index fell in September
SMU’s Mill Order Index declined in September after repeated gains from June through August. The shift came as service center shipping rates and inventories fell.
 
		                                North American auto assemblies slipped in September
North American auto assemblies declined in September, down 5.1% vs. August. And assemblies were also down 1% year on year.
 
		                                HARDI: Galv demand improves in October, higher prices expected in new year
Participants on this month’s Heating Air-Conditioning & Refrigeration Distributors International (HARDI) Sheet Metal/Air Handling Council call expect galvanized steel base prices to firm up in the first quarter of 2026.
 
		                                AISI: Raw steel mill output stabilizes
Domestic mill production inched higher last week, according to the latest figures released by the American Iron and Steel Institute (AISI). Prior to the start of this month, raw output had remained historically strong since June.
 
		                                Steel market chatter this week
What's on steel buyers' minds this week? We asked about market prices, demand, inventories, tariffs, imports, and other evolving market trends. Read on for buyers' comments in their own words...
