SMU Data and Models

SMU market survey results now available
Written by David Schollaert
August 2, 2024
The latest SMU market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “latest survey results.”
Historical survey results are also available under that selection. If you need help accessing the survey results, or if your company would like to have your voice heard in our future surveys, contact info@steelmarketupdate.com.
Key points and takeaways
We go over the big highlights of the survey in Final thoughts. Here are some other key points that we think are worth your time. (And, again, our premium subscribers can follow along with the latest results here.)
- Steel Buyers’ Current Sentiment slipped back down to a four-year low (slide 9). Future Sentiment (slide 11) also edged two points lower vs. the prior market check.
- When it comes to lead times, HR is stable. Tandems products have improved modestly. But plate continues to fall. (slide 13).
- On the price side, buyers said that most mills remain willing to negotiate lower sheet tags. But there was a modest decline in the number willing to cut deals following price increases by Nucor and by Cliffs (slide 16). We’ll be curious to see whether the negotiation rate continues to go down in the weeks ahead.
- On the raw materials front, two-thirds (slide 19) of respondents expect scrap prices to be sideways again in August. Another 26% expect prices to move up this month with just a few (8%) anticipating a decline.
- What might keep sheet prices in check? More than 35% of respondents said they missed their business forecasts in July (slide 20). Only ~5% exceeded forecasts last month. Also, more than three-quarters of service centers said they are releasing less steel (slide 28) than a year ago.
- What might support higher prices? Only 40% of service centers reported lowering prices – likely a reaction to mill price hikes. (See slide 38, one of our favorites.) That’s a significant shift from the nearly 85% who were cutting prices just two weeks. But it might be too soon to predict any surge in prices. Only 4% of service centers reported increasing prices.
There’s a lot more to unpack in the survey. Be sure to check out this week’s Final thoughts for some of the comments and key reactions directly from our sources.


David Schollaert
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