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    Manufacturers/End Users

    March 7, 2025

    Cliffs CEO touts employee cash bonus for buying US-made vehicles

    Written by Laura Miller

    Cleveland-Cliffs Inc. has introduced a new employee incentive program that it says will promote American-made vehicles, support domestic production, and strengthen US supply chains.

    Cliffs employees who buy or lease a vehicle made in the US using steel produced by the Cleveland-based steelmaker will receive a $1,000 cash bonus. The program excludes vehicles built outside the US or those using imported flat-rolled steel.

    Laura Miller

    Laura Miller is a reporter and editor for Steel Market Update. She has held various editorial positions with steel industry publications, associations, and mills since 2007. She joined the SMU team in 2022. She is a member of the Association of Women in the Metal Industries and a past-president of the AWMI Pittsburgh Chapter. She holds a BA in Latin American Studies from Edinboro University of Pennsylvania.

    Read more from Laura Miller

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