Analysis
July 20, 2025
Written by Brett Linton
Drilling activity increased in both the US and Canada for the week ended Friday, July 18, according to the latest data from Baker Hughes.
Following 11 consecutive weekly declines, the US rig count rose by seven rigs week over week (w/w). Prior to this, US drilling activity had fallen to its lowest level since late 2021. There were 42 fewer rigs operating in the US last week vs. one year prior.
The spread between domestic hot-rolled (HR) coil and prime scrap prices continued to widen this month, the 14th consecutive increase. SMU’s hot-rolled (HR) coil price averaged $1,375 per short ton (st) this week, up $25/st from last week and a $95/st increase from a month earlier.
US shipments of heating and cooling equipment slipped in September for a third consecutive month, according to the latest data from the Air-Conditioning, Heating, and Refrigeration Institute (AHRI). Shipments declined 2.6% month on month (m/m) in September, after having fallen 10% m/m in August. The monthly pace marks the third-slowest shipment rate year to date. Historically, shipments are strongest in early summer and weakest around the turn of the year, driven by seasonal air conditioner and heat pump volumes. AHRI's data shows September shipments totaled 1,687,240 units, down 2.6% m/m but up 7.7% year over year (y/y) (Figure 1, left). From August to September, shipments of warm air furnaces, A/C, and heat pumps declined, while water heater shipments rose. Compared with a year earlier, only air conditioners and heat pump shipments were higher.
Could two new steel projects signal a new direction in the marketplace? Both Mesabi Metallics’ recently announced steel facility in Iowa and the Hyundai-POSCO’s proposed mill in Louisiana are major undertakings. You don’t spitball a major steel mill and then start producing the next day. From initial concept to site selection and on up to the first melt, there is a labyrinth of permitting, planning, and construction to navigate before the first heat.
Ferrous scrap prices rose in November across all grades SMU tracks, though prices varied widely by region. “Marketwise, we saw disparate market movements between regions in the November trade, which wrapped up earlier this week,” one source told SMU. “It was a mixed bag, depending on the region and grade.” The source added that export pricing also rose over the course of last week, “but much less than the domestic market.” Demand from US mills is strong and “there is probably more lift to be expected in the market between now and the January trade," he continued.
Lead times for sheet and plate products continue to extend in a US steel market still in the grip of a historic supply squeeze, according to the latest SMU steel market survey data. Average lead times now extend into late January 2027, with some mills not quoting availability until mid/late February. Lead times for all sheet products except Galvalume stand at their highest point since the post-Covid demand snapback in 2021. And plate lead times have exceeded their 2021 peak, repeatedly setting new record highs in our data series over the past month. (We started collecting plate lead time data in 2018. Our sheet lead time figures go back to 2012.)