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    Company Announcements

    July 22, 2026

    Electra taps Haessig for advisory board

    Written by Ethan Bernard

    Ralf Haessig has joined the advisory board of Electra, the clean iron technology company said on Tuesday.

    Most recently at Germany-based industrial supplier ZF Group, for 12 years Haessig led work on CBAM compliance, carbon costing, and low-carbon materials sourcing.

    CBAM is the European Union’s carbon border adjustment mechanism that puts a carbon price on certain imported goods.

    Haessig brings over 30 years of global supply chain and procurement leadership across metals, materials, and advanced manufacturing.

    “While working with Electra I saw the potential of producing high-purity iron for green steel on a cost competitive level. I am honored to support Electra in becoming an important market plater,” Haessig said in a statement.

    Privately held Electra, based in Boulder, Colo., has a process that uses chemistry and electricity to transform iron ore into 99% pure iron. 

    Ethan Bernard

    Ethan Bernard is managing editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years, starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

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