Final Thoughts

Final Thoughts
Written by John Packard
May 2, 2014
We will begin our beginning of May steel market survey early on Monday morning and will keep it open until Thursday afternoon of this week. If you receive an invitation, please take a moment to click on the link which will take you to SurveyMonkey.com which hosts our questionnaire. Those who participate in our survey will receive a link to a Power Point presentation which analyzes the results from this week and does a historical comparison where appropriate.
A reminder that I will be in Dearborn, Michigan the first three days of this week as we conduct our next Steel 101: Introduction to Steelmaking & Market Fundamentals workshop. As mentioned previously we hope to conduct two more Steel 101 workshops this year. We are excited as we have added at least one new mill to our mix (and we hope two).
We have begun taking reservations for our Managing Price Risk II: Strategies & Execution workshop which will be held on June 24 & 25, 2014 in Chicago at one of the CME Group buildings at 20 South Wacker Drive.
Just a note that we published a Premium Level supplement newsletter on Friday and our Monthly issue was published over the weekend. If any of our members would like to see a copy of our Monthly issue (it makes a great present for the CEO or CFO who don’t have the time to read all of our Executive issues) please send us a note and we will forward you the one we just published: info@SteelMarketUpdate.com
As always we want to thank you for your business which is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Getting back to the price increases I mentioned at the top of this article, to what extent are they aimed at raising prices and to what extent are they aimed at stopping the bleeding that was happening in the second half of May, before President Trump announced the 50% tariff?

Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.