Final Thoughts

Final Thoughts
Written by John Packard
October 24, 2014
Steel Market Update is beginning to see weakness in demand based on the results of our last two flat rolled steel market surveys. The manufacturing companies are the first to report the weakness and service centers are beginning to follow. Our Premium (and free trial) level members can review the Power Point presentation that we placed on the website on Friday. The latest Power Point is under the Analysis tab (must be logged in to view). We will have an article on this subject on Tuesday as we follow up the survey with one-on-one discussions with buyers.
U.S. Steel is the next mill to report earnings. They release numbers after the market closes on October 28th and their earnings conference call will be held the following day. I expect they will address the situation at USS Lake Erie Works and Hamilton Works in Canada (former Stelco plants). They did reach a new contract agreement with the Hamilton union and the union has ratified the contract.
Speaking of Canadian mills – SMU communicated with Essar Steel Algoma late last week regarding the status of their blast furnace which is not running. We were told the furnace is tentatively scheduled to come back online in 2015 depending on market conditions.
I will be in the office on Monday through Wednesday of this week and then I will travel to Las Vegas to cover the Association of Steel Distributors (ASD) meeting and will return to my office on Monday, November 3rd.
I will be in New York City speaking at the Cowen & Company conference (Wednesday, November 12th) and then I go to the AWMI Conference in Savannah, Georgia on the 14th and 15th of the month.
Just a reminder, we will conduct another Steel 101: Introduction to Steelmaking & Market Fundamentals workshop on January 20 & 21, 2015 in Mount Pleasant, SC (just outside of Charleston). The workshop will include a tour of the Nucor Berkeley steel mill. Registration is open and available online or through our offices: 800-432-3475.
As always your business is truly appreciated by all of us here at Steel Market Update. Now we are rewarding those who refer new business for our newsletter. Any company who refers a customer who purchases a Steel Market Update newsletter subscription will receive a $100 credit (per company) which can be used on any workshop, conference or for renewal/expansion of your membership. The credit will need to be used within 12 months of being issued. So, now you have another reason to go tell your friends, suppliers and customers about SMU.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?