Final Thoughts

Final Thoughts
Written by John Packard
January 13, 2016
After reviewing the results of last week’s flat rolled market analysis (our survey) I continue to be optimistic that business conditions will continue to improve as 2016 progresses. We broke the negative trend in our Sentiment Index, we are seeing more optimistic results from manufacturing as they look out three to six months into the future and the erosion of prices has stopped.
I do agree with Spencer Johnson in tonight’s HRC Futures article. The domestic steel mills have to remain reasonably competitive with foreign steel or they will do nothing more than invite domestic buyers to return to foreign products. The countries may be different but the results for the domestic mills will be the same.
A note that I will be in Mississippi early next week as we conduct another one of our Steel 101 workshops. We will be touring the SDI Columbus steel mill and we are looking forward to working with our friends at SDI and at the Columbus facility once again. We hope to be able to announce our next Steel 101 workshop in the coming days. Later this year (probably October) we will host our first workshop at the brand new Big River Steel mill in Arkansas.
I want to remind everyone to take a few minutes to register for our Leadership Summit Conference in Palm Beach Gardens, Florida. The dates are March 7-9th and our exceptional program can be found on our website. If you have any questions please do not hesitate to contact me at 800-432-3475 or by email: John@SteelMarketUpdate.com.
For those attending ASHRAE I will be attending the Orlando, Florida show for at least the opening day.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
We just wrapped another Steel 101 Workshop, where you take what you learned in the classroom into the steel mill.

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.