Final Thoughts

Final Thoughts
Written by John Packard
September 19, 2016
I got a note from Eddie Lehner, the CEO of Ryerson who attended our Steel Summit Conference for the first time this year. He dropped me a note today about our conference, “The SMU Conference is flat out worth attending. An unusual combination of candor, depth and subject matter relevance throughout the steel value chain makes this conference unique as it stays true to substance and diversity of opinion. The location and facilities were about as good as it gets as well. We’ll be at the SMU conference next year.” Thank you for the kind words. We are already working on next year’s conference in the hope we can outdo ourselves once again. Mark your calendars for August 28-30, 2017 in Atlanta, Georgia.
The first ENFORCE Act complaint has been filed by Wheatland Tube. What is interesting (or will be interesting) is what happens from here. With most trade cases there is transparency in the proceedings. There are no such protections set up for the ENFORCE Act. I am quite sure the domestic mills will be watching and waiting to see if the Wheatland Tube complaint is successful.
Arkansas looks like it will be the biggest steel producing state as Big River Steel comes online and now Nucor is building a new cold mill which will be able to produce advanced high strength steels and motor lamination steels.
One of the conversion mills told me today, “We had good bookings again. Customers settled down and felt the price was fair and shot some orders over. Demand is still good [coated products]. Inventories are higher than we would like to see but not high relative to history or overall demand.” We were told the “same mills driving numbers down.”
We are in the middle of our mid-September flat rolled steel market trends survey. If you received an invitation but haven’t had time to click on the button to respond please take a few minutes to do so. We will close out the survey on Thursday so our analysis is available to our Premium level members by Friday afternoon.
We are literally down to having one (maybe two) seats left for our next Steel 101 workshop which is being held in Memphis, Tennessee on November 15-16 with a tour of Big River Steel as part of the workshop. Details can be found on our website or you can contact our office at: 800-432-3475.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?