Steel Markets

May Auto Sales Better Than Expected
Written by Sandy Williams
June 3, 2019
May turned out to be a good month for several automakers. Fiat Chrysler, Toyota and Nissan all reported year-over-year gains. Fiat Chrysler posted a 2 percent gain in May, its first monthly increase since January, while Toyota jumped 3.2 percent and Nissan 0.1 percent.
Automotive News estimates that General Motors sales increased 1.2 percent in May and Ford sales 4.1 percent. Both companies report only quarterly results.
Overall sales totaled 1.587 million, a year-over-year decline of 0.3 percent, according to Automotive News. The seasonally adjusted annual rate of sales for May was 17.4 million, beating forecasts of 16.9 million.
“Volatility is a new ingredient in the market and it’s likely to be like this for the rest of the year,” said Charlie Chesbrough, an economist for Cox Automotive. “It’s hard to know if May’s results are an indicator of a robust summer ahead or more volatility ultimately leading into a downward trend for the year.”
New Headache for the Industry
The auto industry thought potential Section 232 tariffs on autos was their immediate concern, but now proposed tariffs on Mexico bring new worries. The tariffs would affect billions of dollars of auto and auto parts imports. Nearly $60 billion in auto parts were imported from Mexico in 2018 and about 2.5 million Mexican-made vehicles.
A short-term tariff of 5 percent can be weathered by the industry, says Jeff Schuster, LMC Automotive’s president for global forecasting, but an increase to 25 percent would be substantial.
In an analysis by Deutche Bank, a 25 percent tariff would cost General Motors $6.3 billion, FCA $4.8 billion and Ford $3.3 billion.
“That means lower margins and less investment and R&D spending,” said Kristin Dziczek, vice president of industry, labor and economics at the Center for Automotive Research. Dziczek said if the USMCA fails to pass and the president withdraws from NAFTA, there will be no incentive for businesses to move back to the U.S. when they can move to other low-cost countries.

Sandy Williams
Read more from Sandy WilliamsLatest in Steel Markets

Dodge Momentum Index surges in July
The Dodge Momentum Index (DMI) jumped 20.8% in July and is now up 27% year-to-date, according to the latest data released by Dodge Construction Network.

Drilling activity slows in US but picks up steam in Canada
Oil and gas drilling in the US slowed for a third consecutive week, while activity in Canada hovered just shy of the 19-week high reached two weeks prior.

SMU Survey: Buyers remain leery of tariffs, but more see reshoring happening
This week’s SMU survey reveals that a growing number of steel market participants are weary of tariffs and are awaiting evidence of progress reshoring. At the start of 2025, now-second-term President, Donald Trump, pronounced that his plan to implement tariffs would result in increased revenue for the US.

Hot-rolled coil market remains slow, market participants say
Hot rolled spot market participants reported another week of moderate demand and ample supply, with no strong signs that conditions will change next week.

Plate prices slip even as mills officially keep tags unchanged
US plate market participants are not fazed by the constricted nature of the current spot market pricing environment. Right now, they said, mill’s choosing to hold prices from one month to the next makes sense because service centers remain amply supplied and demand is stable. Modest upticks or slips in prices are aligned with most of the participants' expectations right now.