Final Thoughts

Final Thoughts
Written by John Packard
November 25, 2019
Steel Market Update will not publish on Thursday, Nov. 28, or Sunday, Dec. 1, due to the Thanksgiving Holiday. Our offices will be closed on Friday, Nov. 29, and will reopen on Monday, Dec. 2.
Our early December flat rolled and plate steel market trends survey will begin on Monday, Dec. 2. We will also go out to our service center data providers for their inventory and shipment information on Monday.
I will be traveling to New Orleans on Dec. 7-10 to attend the annual HARDI conference. As many of you are aware, I have been participating in the HARDI steel conference call for a couple of decades, and I speak at their conference. I am looking forward to seeing my wholesaler friends in NOLA.
My next trip after New Orleans will be to Ontario, Calif., where SMU will be conducting one of our Steel 101: Introduction to Steel Making & Market Fundamentals Workshops. The workshop still has plenty of seats available. We will be touring the California Steel Industries (CSI) steel mill as part of our workshop. Our instructors include two metallurgists (Walburn & McDaniels), one sales and consulting expert (Simon), one purchasing and consulting expert (Briccetti) and me with my 42 years of sales, purchasing, management, marketing, reporting and analytical experience. This workshop comes highly recommend by past attendees. You can find more information on our website: www.SteelMarketUpdate.com/Events/Steel101
We want to wish those in the United States a happy and healthy Thanksgiving Holiday with family and friends.
As always, your business is truly appreciated by all of us here at Steel Market Update.
John Packard, President & CEO

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?