Steel Products

SMU Steel Summit 2020 Conference Agenda

Written by Brett Linton

Today, we are rolling out more of our agenda for the 2020 SMU Steel Summit Conference. For more information and to register, visit:



 Monday, August 24, 2020
10:00 – 5:30 Conference Registration
Georgia International Convention Center- South Lobby
10:00 – 10:50 CME Hedging Workshop
11:10 – 12:00 Crowe Workshop- Technology Strategies:
How metals companies are making the digital transformation a reality
1:00 – 1:15 Conference Opens
1:15 – 2:00 Steel: 50 Years of Change
Paul Lowrey, Managing Director
Steel Research Associates
Let’s put the steel industry into perspective as we begin to dig into the issues that affect business in 2021 and beyond
2:15 – 2:30

What Do You Think? Going Interactive with SMU App
In 2016 the SMU Steel Summit Conference interactive program correctly predicted the election of President Trump. Who will the conference be supporting in 2020? Where do our attendees think business will be headed in 2021, and much more…
2:50 – 4:00

CRU: World & North America Economic & Steel Forecasts
This will be a fresh approach to global and domestic economic, commodity and steel forecasts by a five-member CRU team
4:00 – 5:30 Networking Reception- Sponsored by: Heidtman Steel
5:00 – 6:00 SMU NexGen Leadership Award Cocktail Party
Sponsored by: Steel Manufacturers Association
(invitation only)


 Tuesday, August 25, 2020
7:00 – 8:00 Doors Open at GICC
8:00 – 8:20 Welcome to the 10th SMU Steel Summit Conference
8:20 – 9:30

Keynote: Planning with Optimism
Dr. Alan Beaulieu, President & Principal
ITR Economics
Dr. Beaulieu is one of the favorites at our conference as he clearly explains where we are in the economic cycle, what your company needs to be doing now to prepare for what’s next, and his forecasts for the economy and the steel industry
9:50 – 11:00

Trade Panel
Our panel attacks the trade issues most important to buyers and sellers of steel at the time of our conference
11:00 – 12:00 Keynote: What Does the Future Hold for Cleveland-Cliffs, AK Steel and the Steel Industry?
Lourenco Goncalves, Chairman, President and CEO
Cleveland-Cliffs Inc.
An entertaining speaker willing to provide “color” to the steel and commodity markets, Goncalves will provide his insights into the purchase of AK Steel and then will go one-on-one with SMU President & CEO John Packard in a frank discussion about the industry
1:00 – 2:00

Steel Buyers Panel: What Do Steel Buyers Think?
New panel this year based on a recommendation from one of our readers and past Summit attendee. We will have buyers associated with agriculture, automotive, construction and distribution
2:20 – 3:00 2021 Steel and Commodity Price Forecast
3:00 – 3:15 SMU NexGen Youth Leadership Award
Phil Bell, President
Steel Manufacturers Association
3:15 – 4:00

John Packard, One-On-One with David B. Burritt
David B. Burritt, President and CEO
United States Steel Corporation
A fireside chat featuring the President & CEO of U.S. Steel discussing the BIG moves his company is making, including the purchase of 49.9% of Big River Steel, the new $1.5 billion investment at Mon Valley and other initiatives
4:00 – 5:30 Networking Reception


 Wednesday, August 26, 2020
7:00 – 8:00 Doors Open at GICC
8:00 – 8:30 SMU Proprietary Products
SMU and CRU team discusses our service center inventories and shipment data as well as other proprietary products and analysis we produce for our readers
9:00 – 10:00 Automotive, Construction, Energy Products Forecast
Key consultants and industry experts provide color on automotive, construction and energy segments of the economy
10:20 – 11:00 Steel Cost Update and the Co2 Challenge
Ryan Smith, Steel Analyst
At the 2019 conference, Ryan Smith dazzled attendees with information about where the U.S. steel mills stand from a global competitive perspective. He will update his views and will tackle the challenge the steel industry faces regarding carbon (Co2) emissions as the world prepares to tackle global warming
11:00 – 12:00 Keynote: Michael Smerconish
Host of The Michael Smerconish Program on SiriusXM,
Host of CNN’s Smerconish and Contributor,
Newspaper Columnist and Best-Selling Author
Straight from the Republican National Convention, Smerconish will deal with the subject on everyone’s mind – what to make of the 2020 election and what it will it mean to the economy, and to you and me?
12:45 – 1:45

Keynote: How to Recruit & Retain the Next Generation of Leaders
Ryan Avery, THE Keynote Speaker
Not to be missed. One of the best speakers we have ever seen. He will change the way you think about your company and your employees
1:45 – 2:30 Everyone Wants to be an Innovator: How to Let Young People Make an Impact on Your Company Today and Every Day
Our speaker has military experience making key life and death decisions. He has excellent perspectives on young employees and their desire to be innovators and decision-makers that could prove valuable to your company.
2:30 – 3:15

Panel: What We are Doing to Attract and Keep Young Talent
A well-known manufacturing company and a service center discuss what their companies are doing to be cutting-edge
3:15 Conference Concludes

Brett Linton

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