Steel Products

SMU Virtual Steel Summit Conference – Come Join and Put Your Feet Up
Written by John Packard
June 9, 2020
The biggest misconception of the upcoming SMU Virtual Steel Summit Conference is it will be nothing more than a series of boring webinars. No one can imagine sitting in front of their computer screen for three straight days watching endless talking heads (blah, blah, blah).
Relax. We have no desire to provide anything but an awesome experience, and sitting through a bunch of webinars is not what we have in mind.
The virtual experience will be different than a normal SMU live event. No, you will not be able to stand two feet away from someone (or groups of someones) and shake hands, risking infection from those around you as you lean in to hear what is being said over the crowd noise. No, you will not have to wear a mask to attend this year’s event. No, you will not miss any of the program.
Yes, the program will be interesting. Yes, you will be able to network.
We understand the steel community is getting “zoomed” out. We conduct weekly SMU Community Chat webinars, and they do not go on for more than 45 minutes. We understand the attention span of an audience that is sitting in front of a computer screen. How will we overcome webinar fatigue? How can we improve upon a live event?
With a virtual platform we will have many advantages over a live event.
- Ability to expand the topics covered
- Offer “on-demand” programs
- Expanded participation beyond the three days of the live virtual conference
- More time to interact with other attendees, sponsors, and exhibitors
- Shorter presentations with more Q&A
- Special “vignettes” which will be short, focused, and entertaining
- Ability to have constructive conversations between speakers
- Offer programs with solutions to industry problems
- Gamification to help keep attendees engaged
- Attendees can be in two places at once (such as watching a presentation while chatting with an exhibitor)
- Cost to attend at $450 ($350 with all discounts) per person is reasonable (probably too low) considering the benefits being offered. Plus, no travel costs.
- All from the comfort of your office or home. Put your feet up, relax and enjoy the experience (BYOB)
Virtual Platform: What Does That Mean?
Part of the misconception of the program being nothing but an endless stream of webinars is not understanding the capabilities of a virtual platform. When you click on your registration confirmation link inviting you to attend the conference, you will not go to a webinar. You will enter the 2020 SMU Virtual Steel Summit Conference platform. What does that mean?
You will enter the conference main hall, which will seem familiar to past conference halls you have attended in person. There will be a “help desk,” along with the entrance to the auditorium where presentations will be held, a networking lounge, exhibition area, access to registered attendee names, chat rooms and more.
Steel Market Update has championed networking along with quality speakers and content at all our conferences. This virtual conference will be no different.
Of course, as with any conference, if you choose to hide in a corner somewhere and not participate, your experience will not be as productive as those who spend the time to search the platform, watch our speakers and panelists and to interact with other attendees, sponsors/exhibitors and speakers.
You can start by clicking here.
You can ask questions by sending them to Events@SteelMarketUpdate.com
You can register by clicking here.

John Packard
Read more from John PackardLatest in Steel Products

U.S. Steel to halt slab conversion at Granite City Works
U.S. Steel said it plans to reduce slab consumption at its Granite City Works near St. Louis, a company spokesperson said on Monday. The Pittsburgh-based steelmaker will shift the production and processing of steel slabs to its Mon Valley Works near Pittsburgh and its Gary Works near Chicago. Citing a United Steelworkers (USW) union memo, […]

SMU Week in Review: September 1-5
Here are highlights of what’s happened this past week and a few upcoming things to keep an eye on.

HR Futures: Market finds footing on supply-side mechanics
As Labor Day marks the transition into fall, the steel market enters September with a similar sense of change. Supply-side fundamentals are beginning to show signs of restraint: imports are limited, outages loom, and production is capped, setting the stage for a market that feels steady on the surface but still unsettled underneath.

Beige Book: US markets remain cautious amidst volatile pricing environment
Sluggish economic activity across the US was largely attributed to uncertainty caused by tariff policies and growing cost pressures, according to the US Federal Reserve’s (The Fed) latest Beige Book report. The Fed’s latest economic report, posted on Sept. 3, consists of economic findings from the six weeks preceding Aug. 25 throughout 12 districts. Economic […]

Rig count dips again in both US and Canada
Oil and gas drilling activity waned in the US and Canada this past week. Ticking own for the second straight week in both regions.