Final Thoughts

Final Thoughts
Written by Tim Triplett
September 30, 2021
Steel Market Update’s foreign versus domestic price analysis elsewhere in this issue shows hot rolled imports still anywhere from $400 to $800 per ton cheaper than prices in the U.S., depending on the country of origin. The potential cost advantage remains very tempting to buyers willing to take on the risks of a long and uncertain supply chain and deliveries that extend into next year. Indeed, only 30% of those polled by SMU this week said the reward is not worth the risk of ordering foreign steel.
But that window of opportunity is rapidly closing, if not already shut. If domestic steel prices correct in the next few months, as many predict, the price advantage of imports could erode and tip the risk-reward balance.
“Import makes sense for a short window, maybe 90-120 days, but domestics will react eventually,” said one respondent to SMU’s questionnaire this week. “By the time import arrives, domestic prices will have fallen proportionately,” noted another. “There was a small window, but with futures dropping and January shipments not landing until March, it’s no longer worth the risk,” observed a third executive.
Another SMU source described the current market as “bifurcated” between those seeking contract-guaranteed service and tons next year and those willing to survive on spot buys and imports. That condition is only temporary, however, as the market normalizes over the next three months and the gap between foreign and domestic narrows, he said. “We are in a transition period. Inventory rebalancing in October/November will bring about an adjustment to the premium the U.S. carries. Look for pricing to realign – still at a high number relative to history, but not the exaggerated number we see now,” he predicted.
Competing Against Governments
Any dollar invested in decarbonization anywhere in the world is a step in the right direction in the fight against climate change, right? It’s not that simple, say the CEOs of the major mills in the U.S. Consider where that dollar comes from.
Speaking during a virtual roundtable earlier today with members of the Congressional Steel Caucus and labor leaders, mill execs cried foul over the big subsidies that other governments – including those in the friendly nations of the EU and Canada – have given their steel companies to help them decarbonize. Meanwhile, mills in the U.S. are spending billions of their own money to upgrade older facilities and add new, low-emitting EAF mills to their portfolios.
“We shouldn’t have to compete against other governments,” the CEOs said, appealing to the congressional leaders on the call to make sure U.S. trade representatives understand this inequity.
Current trade talks between the U.S. and EU are widely expected to result in the repeal or modification of the Section 232 tariffs on Europe. Naturally, U.S. steelmakers are strongly opposed. The tariffs have given the domestic industry the breathing room it needed to reinvest, they maintain; to repeal them prematurely could open the gates to a flood of unfair imports. As one stated on the call: “If we do away with Section 232, we will need something just as strong, because the problem of global overcapacity is not going away.”
Chips Take a Chunk Out of Auto Steel
Automakers likely won’t be able to get all the semiconductor chips they need for full production until sometime in 2023, promising another year of disruptions and idlings at assembly plants across North America. And another year of lost sales for automotive steel suppliers.
How much business has steel lost to the microchip shortage so far? Ward’s Intelligence estimates automakers in North America will produce about two million fewer vehicles than expected this year – 1.7 million due to the chip shortfall and the rest to other supply chain issues such as COVID shutdowns and shipping delays. Doing a rough calculation based on an average of one ton of steel per vehicle, that would mean lost steel sales this year of 2 million tons. That does not take into account the yield loss and the engineered scrap in the stamping process, however, which would push that figure considerably higher.
Even more difficult to figure is the longer term effect on steel consumption. Certainly there will be some pent-up demand and a catch-up effect for auto production in 2022 and 2023. But how many new-car buyers opted for a good used car instead and won’t be back in the market for years to come? And consider that all this is taking place as COVID turns America from a society of commuters to at-home workers who don’t all need cars. At a time that the market is rapidly transitioning toward electric vehicles, which may prove less steel-intensive when the material mix finally shakes out. Clearly, the impact of the microchip crisis may have ripple effects on steel that extend well past the current shortage.
SMU Events
It’s time to register for SMU’s popular Steel Hedging 101 workshop. The COVID-safe virtual event will be held on Nov. 2-3 with instructor Spencer Johnson of StoneX Financial Inc. You can sign up by clicking here.
SMU is also taking registrations for the Tampa Steel Conference on Feb. 14-16, 2022, at Marriott’s Water Street Hotel in Tampa, Fla. This will be a live and in-person event. You can learn more by clicking here.
As always, we appreciate your business.
Tim Triplett, SMU Executive Editor, Tim@SteelMarketUpdate.com

Tim Triplett
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?