Steel Products

Join Us for the Next Steel 101 Workshop in January

Written by Brett Linton

New to the industry or want to learn more? The Steel 101 team is here to help!

Steel Market Update’s Steel 101: Introduction to Steelmaking & Market Fundamentals workshop has been helping businesses empower their employees (from entry level to C-suite executives) for well over a decade.

It’s sound advice to invest in your staff’s professional development and training – whether to ensure that new starters gain confidence in their industry knowledge, or by encouraging employees who want to deepen their market knowledge by attending a refresher course.

The next Steel 101 will be held virtually on Jan. 11-12, 2022.

Unsure what to expect from the virtual training experience?

SMU and CRU have been successfully running virtual events on our customized virtual platform since 2020, including the previous SMU Steel Summit and Tampa Steel Virtual Conference. You can read some testimonials from attendees to the Summit here.

Surveys of past attendees confirm that our online platform is flexible and easy to use. You can participate in the course in real-time or on-demand after the scheduled training, and you will have access to both the platform and our instructors for several weeks after the workshop has aired.

Watch this short demo video showcasing the capabilities of the virtual event platform and what you can expect:

Some of the advice you are likely to hear during the course:

  • Become a student of the market
  • Speak to your customers and suppliers
  • Try to get steel analyst publications
  • Take everything you read with a grain of salt
  • Don’t rely on just one side of the market for your information, eg: sales vs. purchasing 
  • Understand leading vs. lagging indicators
  • When communicating within the company, organize your thoughts and take emotion out of the discussion
  • Understand how the ebb and flow of markets and pricing impacts your job
  • Ask questions!

Whether you are new to the industry or are experienced and changing roles, our experts will help you gain the knowledge to succeed.

Register now for access to: all the sessions (live and on-demand), a virtual steel mill tour, interactive Q&A’s with our experienced instructors, and a comprehensive Steel 101 workbook. This workshop also includes a certificate of completion for 11 hours of training that you can claim towards your ISM CPM recertification credits.

The cost for attending the Steel 101 workshop is just $1,500 per person*.

Book now to join your peers on Jan. 11-12, 2022.

*Don’t forget, SMU/CRU subscribers can save $100 plus an additional $100 per person for companies who register two or more people for the same workshop

Brett Linton

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