Final Thoughts

Final thoughts
Written by Michael Cowden
January 11, 2024
It’s been a sloppy start to the year for domestic hot-rolled (HR) coil and ferrous scrap markets.
One of the loudest things to happen in HR this year might be something that didn’t happen at all.
Namely, Nucor didn’t follow competitor Cleveland-Cliffs higher when Cliffs announced a price hike to start 2024. (Or at least the Charlotte, N.C.-based steelmaker hadn’t when this article was filed on Thursday evening.)
Combine that with an unsettling scrap market: Most people expected scrap to be up or sideways. Instead, it looks more likely to be soft sideways/down.
Add a collapse in the futures market (albeit with a rebound on Thursday after what was arguably an oversold market on Wednesday). It’s not a recipe for higher HR prices.
The question now seems to be less when HR prices will peak but instead where and when they will bottom – and how quickly or slowly it might take to reach that bottom.
Some of you might say that the futures market is driven more by financial players and less by the realities of the physical steel market. Even so, I’ve heard that mills aren’t strictly enforcing the $1,100-per-ton, pre-increase HR price. Some sources tell me mills are willing to settle for ~$1,050/ton or so for smaller orders. Others tell me that prices well below $1,000/ton are available from certain mills for buyers able to place thousands of tons.
What’s also struck me in conversations this week is how many of you say you’re not in the spot market, even at deep discounts to prevailing spot prices. You say you’re able to cover your needs under the terms of your contracts. And some of you say you also have a little more inventory than you might like.
Another thing that sticks out: Certain buyers in coastal areas tell me that they’ve lost their appetite for imports. And the shift has been abrupt enough to perhaps take traders by surprise. What happened? It’s not exactly rocket science.
One major EAF sheet mill, for example, has HR available for the week of Feb. 5, according to lead times published earlier this week. Some of its mills had CR available for the week of Feb. 12 – with galvanized available the week of Feb. 19 or Feb. 26.
Imports ordered today might not arrive until April or May. US HRC was at $835/ton for April and $840/ton for May when I last checked CME HRC futures. In other words, can you get cold-rolled delivered upriver to the Midwest at around current spot US HR prices? Yes. Will that still be a good price by the time that material arrives in the spring? That’s not so clear anymore.
I realize this is not uniformly the case. When it comes to cold-rolled and coated products, some of you tell me that demand remains good and prices firm. Others tell me that it’s not so much strong demand as it is production issue at some mills and late deliveries at others.
Whatever the reason, I’m not hearing much of deep discounting in tandem products. But if HR doesn’t perk up, it’s hard to see how CR and coated keep rising – unless we’re seeing a paradigm shift like we saw in plate starting in early 2022.
I also realize that the idea of things loosening up might seem strange to someone on the West Coast grappling with the idling of USS-UPI LLC in Pittsburg, Calif.
Could any downward direction reverse in a hurry? Yes. It’ll be -8F (-22C) in Chicago on Monday, warming to balmy -6F on Tuesday. The area is used to winter. But when temperatures get that cold for a few days, the potential for unplanned outages goes up.
Heck, lows will be below freezing in Houston next week. And as we learned in early 2021 (remember “Snowmageddon“?), freezing temperatures hitting the Gulf Coast can cause a lot of trouble.
Looking out to this spring, perhaps a lack of imports in May or thereabouts will present domestic mills with their next big opportunity to raise prices in dramatic fashion?
I think you can take this much to the bank. The US sheet market is probably in for another volatile year. Take a look at the charts in our latest comparison of domestic and foreign HR prices. No one does volatility like we do here in the US. We soar above prices in the rest of the world, and then plunge below them.
Or, on second thought, perhaps don’t take that to the bank. Your banker might be a little surprised if their last customer was more focused on, say, rebar or plate – bastions of stability compared to sheet.
The good news: US HR is not quite as volatile as Bitcoin. But there are also days when I wonder whether it’s becoming sort of like the Bitcoin of industrial metals.

Michael Cowden
Read more from Michael CowdenLatest in Final Thoughts

Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?