Steel Warehouse rebrands cold mill division as 'Specialty Strip'

Steel Warehouse Co. announced the rebranding of its cold mill division as “Specialty Strip,” a boutique cold mill.

“This decision reflects the company’s commitment to exceeding the industry standard for precision cold-rolled strip through quality and innovation, including capital investments in its cold-rolling mill equipment,” South Bend, Ind.-based Steel Warehouse said in a statement on Tuesday.

Ethan Bernard

Ethan Bernard is managing editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years, starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

Ethan Bernard

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