Final Thoughts

Final Thoughts
Written by John Packard
February 19, 2014
Tonight’s issue is a mouth full. There are times when events occur which need more than 300 words to address. And, in the steel industry, there can be many viewpoints on the same subject. OCTG is one of those subjects. I hope you found the three articles from David Phelps, Paul Lowrey and Peter Brebach.
A reminder that I will be in Austin, Texas next week for the FMA Toll Processing Conference. This should be a very interesting conference (from my perspective) as it will focus on Advanced High Strength Steels (AHSS) which are being used to take weight out of automobiles and light trucks without sacrificing the strength of steel.
After Austin my next trip will be to the Association of Steel Distributors Annual Conference in Orlando, Florida. I will be speaking to the group on Saturday, March 22nd. The conference itself runs from March 20-22nd.
Then I will travel to Toronto to speak to the Toronto Steel Buyers & Associates on March 26th.
If you are planning on heading to Austin, Orlando or Toronto and would like to set up a private meeting (or just say hey) you can shoot me an email at: John@SteelMarketUpdate.com.
A note to our Premium Level members – we did send out a Premium Supplement newsletter this afternoon which expanded articles and forecast related to service center inventories (including our Apparent Excess/Deficit forecast) as well as an article on NAFTA automotive production. Premium members can also see the Premium articles in the News section of our website and can find the current and historical Premium Newsletters when logged into the website under the Newsletter tab. Executive members and non-members are not able to see the Premium content or the archived newsletters.
If any existing Executive member would like more information about upgrading to Premium please contact our office at: 800-432-3475 or by email at: info@SteelMarketUpdate.com.
As always your business is truly appreciated by all of us at Steel Market Update.
John Packard, Publisher

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?