Final Thoughts

Final Thoughts
Written by John Packard
July 18, 2014
In the last issue of Steel Market Update I warned that there are lots of rumors swamping the steel market as negotiations for Severstal NA heat up (or are perhaps already over) and Gallatin entertains bids on their mill (half owned by Gerdau and half ArcelorMittal). The other mill issue is the Chapter 15 (Canadian equivalent of Chapter 11) filing by Essar Steel Algoma. Consolidation is upon us and will be one of the topics which we will need to discuss during our Steel Summit Conference in September.
Speaking of our Steel Summit Conference and speakers – I don’t know how many of you had a chance to see metals and mining analyst, Timna Tanners of Bank of America Merrill Lynch on Fox Business News last week. If you missed it here is a link to her comments and optimism regarding the steel industry in the U.S. At the left is a photo taken of her off the TV screen.
Timna Tanners and John Anton of IHS Global Insight will be featured speakers discussing the changes occurring in with the steel industry and they will forecast benchmark steel prices for 2015 and beyond. This year will be the 4th time they have spoken together at one of our conferences. As we have found out on previous occasions they do not necessarily agree on their forecasts. This year we will give them a chance to ask each other questions as well as present to our attendees.
The next week or two are looking like they will be quite interesting. We may start to get some clarity regarding the Severstal Deaborn and Columbus plants. We may also get some action (or not) on the rumored trade case on cold rolled and potentially coated flat rolled products.
As always your business is truly appreciated by all of us here at Steel Market Update.
John Packard, Publisher
Where do you want to be the first week of September?

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?