Final Thoughts

Final Thoughts
Written by John Packard
December 24, 2015
This is the last issue of Steel Market Update for this calendar year. We will not publish an issue on Thursday as it is New Year’s Eve and we will all be out celebrating what we hope will be a much stronger New Year. our offices will be open on Wednesday and for the first half of the day on Thursday.
In case it means anything, Alan Beaulieu of the Institute for Trend Research is forecasting that 2016 will be a better year than 2015 and 2017 will be even better than 2016. So, there is light at the end of this tunnel and we are looking forward to a good 2016.
I want to take a moment to thank each and every one of you for your business, support of our workshops and conferences and spreading the word about our little company. Please keep it up in the New Year as we continue to grow and to bite on the tail of our competition.
We are part of the fabric of the steel industry. An industry which has struggled over the past 25 years and continues to reinvent itself with new steels, consolidation, the closure of outdated mills and the opening of new state of the art facilities. We will have another one coming online by mid-2016, Big River Steel. SMU will host one of our Steel 101 workshops in Memphis, Tennessee probably in October and we will take our attendees to tour Big River Steel.
The steel industry has been good to me and my family and I hope it has done the same for you and yours.
From all of us here at Steel Market Update we want to wish each and every one of your a Happy, Healthy and Prosperous New Year!
John Packard, Founder & Publisher, Steel Market Update

John Packard
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Final Thoughts
Steel equities and steel futures fell hard after news broke earlier this week that the US and Mexico might reach an agreement that would result in the 50% Section 232 tariff coming off Mexican steel. The sharp declines didn’t make much sense, especially if, as some reports indicate, Mexico might agree to a fixed quota. They didn't make sense even if steel flows between the US and Mexico remain unchanged.

Final Thoughts
Even before the news about Mexico, I didn’t want to overstate the magnitude of the change in momentum. As far as we could tell, there hadn’t been a frenzy of new ordering following President Trump’s announcement of 50% Section 232 tariffs. But higher tariffs had unquestionably raised prices for imports, which typically provide the floor for domestic pricing. We’d heard, for example, that prices below $800 per short ton for hot-rolled (HR) coil were gone from the domestic market – even for larger buyers.

Final Thoughts
I want to draw your attention to SMU’s monthly scrap market survey. It’s a premium feature that complements our long-running steel market survey. We’ve been running our scrap survey since late January. And over just that short time, it’s become a valuable way not only for us to assess where scrap prices might go but also to quantify some of the “fuzzy” indicators - like sentiment and flows - that help to put the price in context.

Final Thoughts
I think there is an obvious case for sheet and plate prices going higher from here. That’s because, on a very basic level, the floor for flat-rolled steel prices, which is typically provided by imports, is now significantly higher than it was a week ago.

Final Thoughts
We're about to hit 50% Section 232 steel tariffs. What could happen?