SMU Data and Models

Steel Mill Negotiations: Buyers Still at the Mercy of the Mills
Written by Tim Triplett
February 18, 2021
Steel Market Update data shows no significant change in the negotiating position of steel buyers, who remain largely at the mercy of the mills. More than nine out of 10 buyers responding to SMU’s questionnaire this week reported the mills unwilling to discuss price concessions—which has been the mills’ attitude for the past five months.
Steelmakers continue to enjoy the dominant negotiating position because of market conditions characterized by strong demand and limited supplies. In competition for needed materials, buyers have bid up steel prices to record heights. SMU’s latest check of the market puts the average hot-rolled coil price at $1,200 per ton ($60/cwt).
Steel prices are likely to remain elevated, and the mills in the driver’s seat, until more capacity comes online and more imports come ashore later this year, say the experts. SMU will be watching the data closely for signs that price talks are beginning to loosen up between spot buyers and their mill suppliers. But it hasn’t happened yet.
Note: These negotiations are based on the average from manufacturers and steel service centers who participated in this week’s SMU market trends analysis. To see an interactive history of our Negotiations data, visit our website here.
By Tim Triplett, Tim@SteelMarketUpdate.com

Tim Triplett
Read more from Tim TriplettLatest in SMU Data and Models

July service center shipments and inventories report
In July, US service centers’ flat-rolled steel supply increased month on month, following the seasonal summer trend of inventory build with slowing shipments.

Apparent steel supply increases in June
The amount of finished steel coming into the US market increased 3% from May to June, climbing to one of the highest rates seen in recent years, according to SMU’s analysis of Department of Commerce and American Iron and Steel Institute (AISI) data

SMU Survey: Modest improvement in Sentiment Indices
Both SMU Sentiment Indices continue to show that buyers remain optimistic for their company’s chances of success, though far less confident than they felt earlier in the year.

SMU flat-rolled market survey results now available
SMU’s Aug. 8, 2025, steel buyers market survey results are now available on our website to all premium members.

SMU’s July at a glance
SMU’s Monthly Review provides a summary of our key steel market metrics for the previous month, with the latest data updated through July 31.